Senior Marketing Analyst

6 days ago


Eden Prairie, Minnesota, United States Bluestem Brands Full time
About the Role

Fingerhut, a leading fintech company, is seeking a Senior Marketing Analyst to join our team. As a key member of our marketing department, you will play a critical role in developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and maintain marketing communication plans and calendars to ensure alignment with business objectives
  • Lead initiatives to improve customer experience on our website and drive integrated contact strategies with print, digital, and other teams
  • Design and execute A/B tests to measure the effectiveness of marketing campaigns and provide data-driven recommendations to business partners
  • Partner with cross-functional teams to develop and execute omnichannel marketing campaigns that drive incremental demand and optimize profitability
  • Develop and maintain KPI reports for marketing efforts and provide ad hoc analysis to drive performance
Requirements
  • 3-5 years of experience in marketing-related field
  • Knowledge of marketing metrics, KPIs, and reporting
  • Ability to analyze data and make recommendations across multiple data sources
  • Basic SQL and/or SAS programming skills
  • Experience with Excel, including pivot tables and v-lookups
About Fingerhut

Fingerhut is a subsidiary of Bluestem Brands, a group of fintech and e-commerce retail businesses. We are committed to helping Americans live a better financial life by providing flexible payment options and personalized experiences. Our team is passionate about using data-driven insights to drive business growth and customer engagement.



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