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Biddable Media Programmatic

2 months ago

Atlanta, United States Sonic Full time
A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a âhands-on-keysâ role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.


 

RESPONSIBILITIES
Programmatic Activation/Trading

  • Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team

  • Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis

  • Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting

  • Analyze campaign data and optimize towards brand KPIâs and effectiveness

  • Continually evaluate programmatic strategies and identify testing opportunities

  • Build and source audiences relevant for each campaign

  • Proactively monitor campaign activity for delivery, ad quality, and performance

  • Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers 

  • Produce and present engaging campaign analysis to internal brand teams

  • Manage the reporting and financial management for programmatic campaigns across the portfolio

  • Demonstrate a âbig pictureâ understanding of brands marketing strategy and the role programmatic plays

Agency and Cross-Functional Internal Teams Collaboration

  • Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan

  • Partner with National Inspire team to ensure clear separation exists between National & Local investment

  • Participate in Programmatic Team meetings, workshops, QBRâs, & best practice development

  • Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION AND EXPERIENCE QUALIFICATIONS

  • Required Minimum: Bachelorâs degree

  • 2 â 5 years of relevant experience executing digital ad campaigns

  • Local media campaign experience a plus but not required

  • Hands on keyboard experience within a multichannel DSP (DV360, Yahoo, TTD etc.)

  • Demonstrated experience in problem solving and managing multiple tasks

  • Account budget management through daily/weekly pacing, monthly and yearly goals

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

  • Ability to deliver results

  • Strong attention to detail

  • Excellent project management skills (proficiency in Excel/PPT will be key)

  • Ability to balance multiple priorities and meet project deadlines

  • Excellent oral and written communication skills

  • Ability to lead and influence others

  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

  • Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

  • Self-starter personality who can operate with minimal supervision

  • Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively

  • A detail-oriented approach and a desire to achieve objectives accurately

  • Solid quantitative and research skills, and proven data interpretation capability

  • Ability to learn new systems and workflows


 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arbyâs, Baskin-Robbins, Buffalo Wild Wings, Dunkinâ, Jimmy Johnâs, and SONIC restaurants worldwide.


Weâre made up of some of the worldâs most iconic restaurant brands, but weâre much more than just a restaurant company. Weâre a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a stapleâitâs an experience. At Inspire, thatâs our purpose: to ignite and nourish flavorful experiences.