Director, Product Marketing

2 months ago

Novato, United States 2K Full time
Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply

What We Need

The Director, Product Marketing - Sports will lead our strategic marketing initiatives for one or more of our prestigious 2K sports titles. This leadership role requires a visionary marketer with a profound understanding of the gaming industry and a proven ability to leverage data-driven insights to shape marketing strategies. You will oversee a diverse team of marketing professionals, driving the creation and execution of innovative campaigns that captivate our target audience and propel our business objectives forward.

What You Will Do
  • Lead the development and execution of comprehensive product marketing plans for our sports games, ensuring they align with our business unit and company’s vision and financial goals.
  • Collaborate closely with product management, brand, and development teams to ensure marketing strategies are deeply integrated with product roadmaps and ultimately enhance the player experience.
  • Spearhead the development of a comprehensive product strategy leveraging a deep understanding of our players’ needs and wants, aligning with development and product teams’ roadmap, vision, and goals.
  • Oversee the management of marketing budgets, ensuring optimal allocation of resources across projects to achieve maximum impact and ROI.
  • Drive the adoption of data analytics and market research to inform strategic decisions, ensuring a deep understanding of market dynamics, player behaviors, and competitive insights.
  • Mentor and potentially manage a team of marketing professionals, fostering a culture of innovation, collaboration, and creativity.
  • Drive innovation within the marketing team by encouraging new ideas, creative approaches, and cutting-edge marketing technologies.
  • Provide thought leadership on industry trends, technological advancements, and marketing best practices in our sector.
  • Establish robust metrics and KPIs to measure the effectiveness of marketing initiatives, adjusting strategies based on performance data and market feedback.
  • Develop and maintain strong relationships with key stakeholders across the organization, ensuring alignment and support for marketing activities.
What Will Make You a Great Fit
  • Minimum of 8 years’ experience in marketing within the video gaming, technology or entertainment industry, with at least 5 years in a leadership role.
  • Demonstrated success in leading marketing campaigns for high-profile products, with a strong portfolio of successful launches.
  • Expertise in data analytics, market research, and consumer insights to drive strategic decision-making.
  • Exceptional leadership skills, with the ability to mentor, inspire, and manage a high-performing marketing team.
  • Strong business acumen, with experience in budget management, forecasting, and performance analysis.
  • Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
  • Deep passion for sports and gaming, with a thorough understanding of the gaming community and market trends.
  • In this pivotal role, the Director - Product Marketing, Sports* will be instrumental in driving the success of our sports titles, ensuring they resonate with players and achieve our business objectives.

The pay range for this position in California at the start of employment is expected to be between $155,800 and $230,560 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

  • Director, Global Brand Marketing

    1 month ago

    Novato, California, United States 2K Full time

    Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of...

  • Director of Product, Publishing Platform

    2 months ago

    Novato, United States 2K Full time

    Who We AreFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB...

  • Senior Director, Digital Community Marketing

    2 months ago

    Novato, California, United States 2K Full time

    Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of...

  • Director of Product, 2K Data

    2 months ago

    Novato, United States 2K Full time

    Who We AreFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB...

  • Director, Global Brand Marketing

    3 months ago

    Novato, United States 2K Full time

    Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of...

  • Senior Manager, Global Brand Marketing

    3 months ago

    Novato, United States 2K Full time

    Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of...

  • Product Category Strategist

    2 weeks ago

    Novato, California, United States PetWise Full time

    Company Overview:PetWise Inc. stands at the forefront of the pet product industry, known for its commitment to crafting smart, stylish, and eco-friendly products for pets. Established in 1990, our innovative offerings are accessible through various retail and online platforms globally. We pride ourselves on fostering a collaborative work environment that...

  • Product Category Strategist

    7 days ago

    Novato, California, United States PetWise Full time

    Company Overview:PetWise Inc. stands at the forefront of the pet product industry, offering innovative, stylish, and eco-friendly solutions for pet owners. Established in 1990, our products are distributed through various retail and online platforms globally. We pride ourselves on fostering a collaborative work environment that promotes career advancement,...

  • Technical Art Director

    1 month ago

    Novato, California, United States 2K Full time

    Cloud Chamber is looking for a Technical Art Director to join our team and take ownership over the technical side of visual development for BioShock 4. Acting as the bridge between artists and engineers, you and your team will collaborate with all art disciplines to streamline processes and workflows, create tools for artists, and work within UE5 to achieve...

  • Account Manager

    7 days ago

    Novato, United States Clear Concepts Management Full time

    Our company prides itself on hiring Branding/Marketing Account Managers who want to step up and take on leadership roles. Our goal is to create professional, interactive experiences that generate new business and maximum sales profitability for our client’s brands. The Branding/Marketing Account Manager will be expected to lead with quality customer...

  • Account Manager

    1 week ago

    Novato, United States Clear Concepts Management Full time $49,500 - $59,000

    Job DescriptionJob DescriptionOur company prides itself on hiring Branding/Marketing Account Managers who want to step up and take on leadership roles. Our goal is to create professional, interactive experiences that generate new business and maximum sales profitability for our client’s brands. The Branding/Marketing Account Manager will be expected to...

  • Senior Technical Product Manager, SDK

    3 months ago

    Novato, United States 2K Full time

    Who We Are2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of...

  • Senior Technical Product Manager, Metagaming

    2 months ago

    Novato, United States 2K Full time

    Sr. Technical Product Manager, Metagame SystemsWho We Are2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios...

  • Associate Director, Quality Validation

    1 week ago

    Novato, United States BioMarin Pharmaceutical Inc. Full time

    Who We Are BioMarin’s Technical Operations group is responsible for creating our drugs for use in clinical trials and for scaling production of those drugs for the commercial market. These engineers, technicians, scientists and support staff build and maintain BioMarin’s cutting-edge manufacturing processes and sites, provide quality assurance and...

  • Lead Product Manager, Core Infrastructure and Services

    2 months ago

    Novato, United States 2K Full time

    Who We AreFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB...

  • Clinical Director/Physical Therapist

    1 day ago

    Novato, California, United States Sport & Spine Therapy of Marin County Full time

    Job SummaryWe are seeking a highly skilled and experienced Clinical Director/Physical Therapist to lead our team at Sport & Spine Therapy of Marin County. As a dual-role position, you will oversee the clinic's operations and provide physical therapy services to our patients.Key ResponsibilitiesOperational Management: Manage the day-to-day activities of the...

  • UCCE Area Director

    4 days ago

    Novato, California, United States University of California Agriculture and Natural Resources Full time

    Job SummaryThe University of California, Agriculture and Natural Resources (UC ANR) is seeking a highly skilled and experienced professional to serve as the UC Cooperative Extension (UCCE) Area Director for Marin, Napa and Sonoma counties. This is a key leadership position that requires a strong understanding of the region's agricultural and natural resource...

  • Compliance Manager

    3 months ago

    Novato, United States BANK OF MARIN Full time

    Job DescriptionJob DescriptionBank of Marin, voted by our employees as one of the "Best Places to Work" in the North Bay Business Journal, is seeking a Compliance Manager at our corporate office in Novato.This position is responsible for developing, administering, monitoring and overseeing all Bank Compliance programs, including BSA, AML, Fraud and Privacy....

  • Manager, Community Relations

    2 months ago

    Novato, United States 2K Full time

    Who We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of...

  • Director of Procurement – Global Direct Materials

    1 day ago

    Novato, United States BioMarin Pharmaceutical Inc. Full time

    Who We Are BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a...