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Senior Digital Marketing Manager
3 months ago
This opportunity is a hybrid opportunity allowing for flexibility between virtual and in-person work subject to the Authority's telework policy.
Marketing Statement
Metro is hiring for a Senior Digital Marketing Manager to join the Marketing department, that will be responsible for developing online marketing strategies that drive ridership and brand affinity. Responsibilities include managing and executing Metro's digital marketing campaigns, crafting the user experience for each campaign, providing reporting and analysis on channel performance and implementing the tools and platforms needed to evolve to omni-channel marketing, starting first with email marketing. The incumbent collaborates closely with internal stakeholders, agencies, and vendors to optimize performance across both paid and owned marketing channels.
The ideal candidate will have in-depth knowledge of digital marketing and marketing automation tools, website analytics platforms, and social media strategy. They should possess a solid understanding of best practices in web design and user experience assessments, along with experience in developing Google Analytics reports, creating dashboards, and performing in-depth analyses.
Additionally, the candidate should be a proven strategic thinker, a consensus builder, and possess strong business, analytical, and leadership skills. Exceptional communication and interpersonal skills are essential to clearly articulate ideas, frame challenges, highlight opportunities, and offer solutions. The candidate should also be self-motivated, highly flexible, and a fast learner. This is an amazing opportunity to build a digital marketing capability for one of the region's iconic brands.
Minimum Qualifications
Education
Bachelor's degree in Marketing, Communications or related field
Experience
Minimum of eight (8) years of digital marketing experience, ideally with a Business-to-Consumer (B2C) brand, to include three (3) years of supervisory experience
Certification/Licensure
N/A
Preferred
Master's degree in Marketing or related field
Medical Group
Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.
Job Summary
The Senior Digital Marketing Manager is responsible for developing and implementing online marketing strategies that drive revenue and traffic to wmata.com. Key activities include managing and executing Metro's digital marketing campaigns, crafting the user experience for each campaign, providing regular reporting and analysis on channel performance and implementing the tools and platforms needed to evolve to omni-channel marketing. The incumbent works closely with internal stakeholders, agencies and other vendors to maximize performance across paid and owned marketing channels.
Essential Functions
Works closely with marketing leadership team to define and execute digital marketing strategies. Directs selection of and manages relationships with digital marketing vendors and marketing technology platforms and/or solutions to support omnichannel marketing. Recommends, implements and optimizes campaigns, tactics and practices to meet/exceed strategic objectives across SEO, paid search, display, and email. Oversees delivery of timely and accurate data/reports on campaign results and optimizations to direct future campaign strategy. Develops campaign tracking and/or tag management strategy and processes, leverages marketing technology platforms and/or vendors to optimize data collection of consumer responses to digital marketing initiatives. Identifies and tests emerging web and mobile-based technologies, digital advertising channel opportunities and industry trends and best practices.
The essential duties listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.
Evaluation Criteria
Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
Evaluation criteria may include one or more of the following:
Skills and/or behavioral assessment Personal interview Verification of education and experience (including certifications and licenses) Criminal Background Check (a criminal conviction is not an automatic bar to employment) Medical examination including a drug and alcohol screening (for safety sensitive positions) Review of a current motor vehicle report
Closing
WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.
This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview
