Corporate Events Specialist Principal
1 month ago
In this role you will drive strategic storytelling at corporate industry events in the United States and around the world. You will be responsible for the strategic planning and execution of BAE Systems ESâ marketing communications activities to promote the products, capabilities, and successes of a global organization of more than 16,500 employees with sales exceeding $6B. Partnering with key stakeholders, you will build an in-depth knowledge of the organizationâs technology, innovation, and culture to inform critical projects and campaigns. As a trusted advisor, you will create, drive, and oversee strategic, integrated event plans to ensure message alignment, generate leads and increase return on investment in support of business priorities.
Our flexible work environment provides you a chance to change the world, without giving up your personal life. Sound like a team you want to be a part of? Come build your career with BAE Systems.
You will:
- Work closely with leadership and business development across ES businesses to develop measurable exhibition strategies for key capabilities and technologies in support of the brand, strategy and business and growth objectives.
- Lead the planning and implementation of integrated marketing plans for exhibitions across ES businesses, working closely with business development, government relations, media and other functional teams.
- Implement the corporate identity and branding standards for exhibitions across the ES business.
- Collaborate with internal graphic designers, web developers and video team to create impactful marketing materials for exhibitions.
- Manage, coordinate, and support the development of key messages and social media content to promote company exhibitions with external audiences.
- Develop marketing content and provide strategic communications counsel and guidance to senior leadership for external engagements such as speaking opportunities at industry events.
- Drive collaboration across a matrixed team of diverse Communications professionals.
- Provide strategic communications counsel and guidance to senior leadership.
- Develop and track analytics in support of functional and business objectives.
- Collaborate with other business segments and BAE Systems, Inc. headquarters teams on joint exhibitions.
- Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign and communications leaders and teams. Recommend and support solutions.
- Report to the Manager of Marketing & Tradeshows and be a key member of the Marketing & Tradeshows team in BAE Systemsâ ES sector.
Required Skills:
- Strong writing and verbal communications skills.
- Strong project and event management skills.
- Strong relationship building, negotiation, time management and influencing skills.
- Established business acumen.
- Demonstrated track record of leading enterprise-level communications projects, events and campaigns.
- In-depth knowledge of modern communications tactics, media, procedures, and concepts.
- Must be a networker, collaborator and motivator with a strong desire to learn and grow.
- Must work collaboratively and act as one team by supporting others to achieve our vision, and fulfill our missions.
- Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment.
- Proficiency in all MS Office programs.
- Defense or high-tech industry event management and marketing experience preferred.
- Exposure to Salesforce or other customer relationship management (CRM) platforms.
- Exposure to Pardot or other marketing automation platforms.
Our Commitment to Diversity, Equity, and Inclusion:
At BAE Systems, we work hard every day to nurture an inclusive culture where employees are valued and feel like they belong. We are conscious of the need for all employees to see themselves reflected at every level of the company and know that in order to unlock the full potential of our workforce, everyone must feel confident being their best, most sincere self and be equipped to thrive. We provide impactful professional development experiences to our employees and invest in social impact partnerships to uplift communities and drive purposeful change. Here you will find significant opportunities to do meaningful work in an environment intentionally designed to be one where you will learn, grow and belong.
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