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Demand Generation Senior Manager

1 month ago

New York, United States Allvue Systems Full time

About Allvue

We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, and people. We're looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals. Working at Allvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you're collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We want all of our team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that's revolutionizing the alternative investment industry. Define your own future with Allvue Systems

Job Summary

Are you a wizard in marketing with a knack for driving multi-channel campaigns that skyrocket demand? Are you fueled by creativity, always on the lookout for innovative strategies to generate leads and shatter business goals?

Imagine being part of a vibrant, rapidly growing company where your ideas not only take flight but also contribute to a culture of success and fun. Allvue Systems invites you to bring your A-game as our Demand Generation Senior Manager. In this dynamic role, you'll architect and spearhead our integrated multi-channel marketing campaigns aimed at amplifying awareness, bolstering demand, nurturing leads, and impacting revenue positively.

This position, which reports directly to the Head of Marketing, is your chance to shine within a team of marketing mavericks. It's where strategy meets execution, and where your data-driven approach, combined with stellar demand creation tactics, will leave a lasting mark across various market segments.

Responsibilities

  • Develop a comprehensive, full-funnel demand generation strategy that drives brand awareness and lead generation-from building top-of-funnel awareness programs to mid- and bottom-funnel initiatives, ensuring alignment with business objectives and audience needs
  • Develop paid media strategies on Google Bing, and LinkedIn and others; manage end-to-end campaign execution, from ideation and planning through to implementation and analysis
  • Lead the A/B testing strategy to optimize learnings for emails, landing pages, content and digital ads
  • Provide execution and logistics support before, during, and after digital events and/or webinars that are part of an overall demand generation plan
  • Maintain calendars, budgets, and tools to track campaigns and communicate plans and results internally and with agency partners
  • Work closely with the Marketing Automation expert and Sales Ops team to set up campaigns as well as track and report campaign impact, performance and opportunity conversions with granular tracking across relevant KPIs
  • Monitor lead hand-off and follow-up processes in collaboration with Marketing Automation specialist, Sales Ops team and Sales leadership
  • Master the entire buyer's journey, strategically anticipating the role of marketing at each touchpoint. Identify ideal customer profiles and tailor digital and ABM campaigns that not only resonate and engage at every stage but also drive meaningful conversions
  • Forge strong partnerships with internal teams such as product marketing, field marketing, BDRs, and Sales to guarantee the prompt rollout and seamless orchestration of campaigns. Engage in active dialogue to harvest insights and feedback, thus informing campaign refinement and precision targeting, and ensuring our messaging resonates perfectly with our intended audience.

Requirements

  • 5+ year track record of B2B SaaS marketing with experience in supporting campaigns and programs of scale (e.g., over $100M in annual revenue); 3 + years in digital marketing
  • Extensive experience in the development of integrated campaigns and budgeting, execution, testing, and tracking performance utilizing tactics including email marketing, social advertising, content syndication, SEM, and programmatic display
  • Career success delivering results with a metrics-driven mindset and excelling in tracking campaign performance and associated spend down to granular details while providing roll-up reporting to senior management
  • Must have experience managing agencies and coordinating with vendors and external industry partners
  • Hands-on experience utilizing various MarTech tools (HubSpot and Salesforce experience strongly preferred)
  • Account Based Marketing (ABM) experience strongly preferred
  • A focus on analytics during campaign development and a commitment to ROI with results tracking and success measurement
  • Demonstrable success in strategic marketing disciplines and willingness to learn, try, and suggest new and creative ways to reach prospects
  • Resourceful self-starter, comfortable working autonomously with a strong sense of urgency and work ethic
  • Adaptable to successfully manage multiple, concurrent project demands within established timelines in a fast-paced, rapid-growth environment
  • A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting
  • Effective presentation, verbal, and written communication skills
  • Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook
  • Experience with WordPress, Adobe, Canva, SEMrush (or similar tools), Google Analytics, Salesforce, HubSpot is required
  • Industry experience in financial services and/or highly regulated industries preferred (e.g. alternative investments, private equity, venture capital, banking, wealth management, and insurance)
  • Global experience required: proven ability to work closely with a distributed

Education/Certifications

  • Bachelor's degree, preferably in Marketing, Communications, Journalism, Finance, Business, or a related field; Master's degree is a plus

What We Offer

  • Health Coverage options along with other voluntary benefits
  • Enterprise Udemy membership with access to thousands of personal and professional development courses
  • 401K with Company match up to 4% or Employee Pension plan
  • Competitive pay and year-end bonus potential
  • Flexible PTO
  • Charitable Donation matching, along with Volunteer and Voting PTO
  • Numerous team building activities to promote collaboration in a fun and fast-paced work environment

EEOC Statement

Allvue Systems provides equal employment opportunities (EEO) for all employees and applicants for employment. We recognize the real value of bringing people together from diverse backgrounds, experiences and perspectives - we don't just accept difference, we celebrate and support it. We are committed to advancing these efforts through our strategies to hire, promote, create and support a diverse and inclusive environment throughout our workforce and workplace. It is our policy to prohibit discrimination and harassment of any type without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. In addition, Allvue will provide reasonable accommodations for qualified individuals with disabilities.