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Brand Manager

4 months ago

Cambridge, United States MacPaw Full time

MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We are looking for a visionary Brand Manager to lead our frontier product's brand strategy, enhancing brand awareness and user acquisition. This role is central to our marketing strategy, focusing on maintaining product consistency and innovating brand presence in the market.
Setapp is MacPaw's subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks that cover such categories as productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
In this role, you will:

  • Craft and execute a strategic plan to enhance Setapp's brand awareness and product recognition across key markets
  • Develop and lead targeted brand campaigns based on in-depth market, industry, and audience research
  • Maintain a consistent brand voice across all channels, true to our core values. Continuously refine our branding strategies and processes
  • Develop a clear product positioning framework to ensure consistent messaging across all channels
  • Collaborate closely with both internal teams and external agencies to leverage product performance indicators and ensure consistent communication across all channels
  • Measure and report the performance of all marketing and brand metrics
  • Analyze branding processes and strategies for ongoing enhancement and maintain a clear product positioning guide
  • Direct a team of marketing specialists and manage collaborations with external partners to ensure effective campaign execution


Skills you'll need to bring:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • At least 3 years of experience in brand management, preferably in the tech industry
  • Excellent strategic thinking, analytical skills, and the ability to manage extensive marketing and brand campaigns
  • Strong leadership capabilities and proficiency in collaborating with diverse teams


This full-time position requires a 40-hour work week, Monday through Friday, with flexible hours. Occasional after-hours work may be necessary. The role is based in our Boston office, where your presence is required at least three days a week.
Our Interview Process

  • Phone Screen with our Talent Acquisition Specialist
  • Discovery Interview with Head of Marketing Operations, Head of Brand & Communications, Director of Marketing
  • Technical Assignment
  • Final Interview & Culture Interview with Head of Marketing Operations, Head of Brand & Communications, Director of Marketing
  • References & Offer


If it sounds interesting, look no further-this job is right for you. Join us at MacPaw, where every day is about shaping the future of tech and making a real difference. Let's craft something legendary together
What We Offer

  • Your health always comes first
    • MacPaw believes the health, satisfaction and financial security of employees and their families are important, not only to each individual's well-being, but also in terms of achieving the overall objectives of our organization. We offer medical, vision, and dental insurance benefits.
  • Hybrid work model & flexible working hours
    • We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
  • Space to grow both professionally and personally
    • Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, and regular lectures. We also offer personal coaching with organizational coaches.
  • Teams we are proud of
    • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • Time-off policy that covers life's needs
    • At MacPaw, we truly understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for any purpose.


Here's how we hire
Steps may differ depending on the position, but this is our usual hiring process.

  • 01
    Introduction Call
    We'll tell you about the role and MacPaw and ask you to tell us about your experience and aspirations.
  • 02
    Skills Assessment
    This step may include additional interviews and/or test tasks to figure out whether your skills match the requirements for the role.
  • 03
    Final Interview
    We want to learn more about you as a person and your approach to life. That's also a great place for you to ask more about us.
  • 04
    Reference Check
    We will ask you to share the contacts of up to 3 people you worked with for a quick reference check.
  • 05
    The Decision
    We love telling the good news and are ready to give you feedback if things don't work out.