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Paid Media Associate

4 months ago

Charlotte, United States Pillar4 Full time
The Opportunity

Pillar4 Media is seeking an Associate, Paid Media to join its fast-growing team.

As a member of the Digital Marketing team, you'll work closely with senior leadership and other team members to own and operate the paid media funnel from analyzing inputs to implementing testing ideas to drive results. You will also create value through existing paid media channels while discovering and leading new channel expansion.

Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health. What You'll Be Doing

Reporting to the Senior Associate, Paid Media you will:

Drive results by analyzing and optimizing paid accounts across a multitude of platforms. Execute across Google Ads, Microsoft Ads, programmatic display, and remarketing. Conduct profitability analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and drive profitable expansion for accounts in an environment that is not budget constrained. Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly. Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth. Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties. What You Bring Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role 1-3 years of experience in paid media execution and digital analytics Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation Experience in applying data insights to business decisions Track record of meeting and exceeding performance targets What We Look For Openness to feedback and collaboration : You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique. Strong communication skills : You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team. Alignment with Pillar4's culture : We live by our values and expect our team to buy in. Act with focus Get after it Grow without limits Build the team Obsess Over Customers Commit to Service Entrepreneurial spirit : Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge. Why You Should Join Us Results : Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals. Stability : We are privately owned, have a holding period of ‘forever,' and have significant cash to invest. Exposure : You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands. Market landscape : The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space. Career growth : There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly. Learning : We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless. Impact-focused : Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities. Fun : The team has a high bar for excellence but also a real interest in each other and making work fun. The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement. Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

Mattress Advisor, launched in 2017 Mattress Nerd, acquired in 2018 Sleepopolis, acquired in 2020 Mattress Clarity, acquired in 2020 The Fit House, launched in 2021 Garage Gym Reviews, acquired in 2021 Sleepyti.me, acquired in 2022 Sleep Advisor, acquired in 2022 BarBend, acquired in 2023 Breaking Muscle, acquired in 2023 Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt's Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.