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Head/Director of Growth

2 months ago

Los Angeles County, United States Intro Full time

About Us:

Intro is the best way to book world-class experts and get advice over a video call.

We believe that access to people and knowledge can unlock human potential. Whether it’s learning how to perform an exercise from a top fitness trainer or getting business advice from a successful entrepreneur, access and information can improve your life and the lives of others. That is why our mission is to give everyone access to anyone.

Job Responsibilities:
  • Lead efforts to acquire new customers through various channels (e.g., paid search, paid social, content marketing, SEO, etc.)
  • Design, launch, and optimize performance marketing campaigns
  • Develop and manage the acquisition funnel from lead generation to conversion
  • Collaborate with the product team to refine strategies to deliver value to consumers
  • Drive channel acquisition growth by identifying new messaging, targeting, and capability opportunities
  • Design performance reports and dashboards to evaluate results & influence strategy
  • Collaborate with the creative team to inform them of campaign performance and strategize on creative development with customer-centric direction
  • Partner with media partner reps (Meta / Google / LinkedIn / Twitter / TikTok) to mitigate & resolve issues, identify new tests for implementation for full utilization of all the capabilities of the platform
  • Drive innovation by influencing teams across the organization to push the limits of digital strategy
What We Offer:
  • Competitive salary and equity options (you become an owner of the business)
  • Comprehensive health benefits
  • A dynamic and supportive team environment
  • Opportunities for growth and advancement within the company
  • The chance to make a significant impact in a fast-growing startup
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