Product Strategy Director

3 weeks ago

Coral Gables, United States Del Monte Fresh Produce Full time
Purpose of Position:

This role will be responsible for establishing and building out the brand marketing, shopper & trade marketing teams as well as partner with Sales, R&D and Insights to meet shared company goals. The Director of Product Strategy will build up existing associates and recruit best-in-class talent to support business as needed.

This role supports the brand vision, product portfolio management, merchandising presentation along with promotional planning, marketplace, and retail opportunities.

Accountabilities:
Take ownership of the product roadmap, priorities, and execution, focusing on expansion and deeper consumer engagement. Developing, communicating, and executing: Assortment, Price, Promotions and Visual Merchandising for both the Fresh Del Monte and Mann's brands.Continuously refine and evolve product offerings through the utilization of data and customer feedback. Maintaining robust competitive intelligence/insights and provides/actions recommendations on learnings in collaboration with the Insights team.Leverage data and analytics to inform short- and long-term strategies and tactics.Develop new innovative ideas and onboard/test new product.Collaborate with management on company goals and guide team to support initiatives. Lead and guide a team of brand managers by setting goals, providing constructive feedback, and nurturing the skills of team members.Play a pivotal role in shaping the vision, strategy, and processes to drive the expansion of the Brand Marketing function across various stages of our growth.Foster collaboration with cross-functional internal and external partners, spanning Insights data, design, sales, product management and others to execute initiatives focused on growth and engagement.Report on performance highlights weekly with key insights and actions.
Minimum Skills Required:
5 years of experience in Marketing. Brand Management: Will consider individuals with CPG Foods (e.g. baby food, healthy product portfolio); Produce; Fresh Products (e.g. dairy, poultry); and or nutrition; QSR / Foodservice experience is also a plus. Initially having started a career with Brand Marketing and Innovation with blue-chip companies. Following, start-up experience would be valuable to demonstrate faster-moving, entrepreneurial mindset. Experience in developing a significant innovation / brand with measurable results would be valuable. Innovation/NPD: Proven experience developing new brands/products from an end to end perspective (e.g. concept to market launch and activation). Understands the importance of using a robust innovation development process, using consumer research, insights, and financial markers to make critical go/no-go decisions along the development path. Portfolio Management: This individual should also understand portfolios.Complete Marketing Toolkit - Experience across the traditional marketing mix, with demonstrated results in Positioning, Brand Management, New Products/Innovation, PR, Advertising and Media, Trade/Customer Marketing, Local Promotion and Events, etc. Digital Marketing experience is a must (e.g. Display, Retargeting, SEO/SEM, Social, Mobile). Sales Capabilities / Customer Marketing - Experience collaborating closely with Sales to support new item introductions and contribute to business meetings with retail customers. This includes experience calling-on major accounts (national account level, F/D/MM/Club) (Experience in c-stores, foodservice and QSR's could also be valuable).

***Please note: This position does not qualify for relocation expenses. ***

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DEL MONTE FRESH PRODUCE IS AN EEO/AA/V/H

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