Business Partner Marketing Manager

3 weeks ago

Coral Gables, United States Bulgari Full time

B V L G A R I is looking for a Business Partner Marketing Manager to join it's Latin America & Caribbean team


Reporting to the Senior Manager, Trade & Retail Marketing for Latin America & Caribbean, this position is based in the Miami regional office, located in Coral Gables, Florida.


This position plays a crucial role in developing and executing strategic marketing initiatives that supports our Business Partners division for Bulgari Jewelry, Watches, & Accessories to achieve its business' goals and brand standards.


Key Accountabilities


  • Collaborate on strategy and manage execution of marketing and CRM plans for our business partners.
  • Be the main contact for Business Partner on any marketing initiative and needs.
  • Liaise with regional and worldwide teams to appropriately integrate local marketing initiatives into overall regional and global strategy ensuring brand consistency;
  • Work closely with Commercial teams to ensure that commercial objectives and ambitions are accounted for in the proposed plans.
  • Support on negotiation of BP marketing plans
  • Consolidate, manage and control budgets, credit requests and payments, ensuring compliance and accuracy.
  • Ensure brand objectives and strategy are implemented.
  • Ensure brand image is kept at the highest standards.
  • Communicate effectively and timely with all stakeholders.
  • Support execution and propose events and activations
  • Work with Retail Marketing Sr Manager on event concept development and approval
  • Liaise with PR and Branding Sr Manager on approvals of PR and KOL related activities
  • Liaise with Media Manager on validation of Media plans and assets availability
  • Liaise with CRM Manager on proposed CRM activities and implementation
  • Oversee the vendor selection for decorative elements and oversee the production of supporting materials (invites, menus, gifting, collateral materials)
  • Select and approve catering and beverage vendors
  • Oversee local production of VM and gifts.
  • Provide post event presentations, report and analyze the ROI for each event
  • Process invoices related to media, events and CRM plan co-op
  • Liaise with VM and ID teams to develop a cohesive and perfect brand image in the market.
  • Control and follow up on allocated budgets on a monthly basis
  • Oversee billing reconciliation and supplier management.
  • Update Budget Control files
  • Verify and correct discrepancies


Key Requirements


  • Bachelor’s degree;
  • Minimum of 4 years’ experience in a marketing and advertising related position;
  • Highly proficient in Microsoft Word; Excel; PowerPoint: Outlook; Adobe Acrobat;
  • Strong interpersonal and relationship--building skills;
  • Negotiation skills and ability to deal with ambiguity
  • Appreciation and understanding of the luxury fashion industry;
  • Strong written and verbal skills;
  • Detail-oriented;
  • Positive and focused professional team player;
  • Domestic and international travel as needed.
  • Spanish and English are a must. Italian/Portuguese is desirable

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