Content Marketing Manager

3 weeks ago

Coral Gables, United States Vista Equity Partners Full time

We areAllvueSystems,the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules,Allvuehelps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals.Working atAllvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We wantall ofour team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry.Define your own future withAllvueSystems Responsibilities

Content marketing Support the development and execution of the content marketing strategy and collaborate with cross-functional teams to identify content needs across channels Position the company as a leader while supporting the creation of compelling content and thought leadership assets like data-driven reports, whitepapers, blogs, newsletters, and videos to help drive demand gen efforts Develop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiences Help manage the company website, blog, and social media platforms Conduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website Manage relationships with outside related vendors (PR, Web Development, Digital), including monitoring quality and effectiveness Solutions marketing Collaborate with the product marketing and growth team members to develop solution-specific marketing programs to the different personas Collaborate with product management and sales to bring competitive solutions to market Support field readiness through the development and delivery of sales assets, e.g. data sheets, presentations, and demo scripts for our customers and prospects Qualifications

5+ year track record of B2B SaaS marketing Exceptional writing and editing skills with the ability to simplify complex topics for a diverse audience Proven ability to both set content marketing strategy and create content that generates measurable awareness and demand Creative mindset with a strategic approach to content development Strong project management and organizational skills to execute multiple workstreams concurrently Data driven and ROI-focused with knowledge of funnel and pipeline metrics SEO and social media experience with a proven track record is a plus Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook Experience with WordPress, Adobe, Canva, SEMrush (or similar tools), Google Analytics, Salesforce, HubSpot is beneficial 5+ years in enterprise B2B SaaS marketing with experience in content marketing, PR/communications, solutions marketing, and product marketing supporting campaigns and programs of scale (e.g., over $50M in annual revenue) Industry experience in financial services and/or highly regulated industries preferred (e.g. alternative investments, private equity, venture capital, banking, wealth management, and insurance) Global experience required: proven ability to work closely with a distributed team

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