Senior Director Market Access Strategies

Found in: beBee S US - 2 weeks ago

Alameda, United States Abbott Laboratories Full time

Main Purpose of the Role:

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. Thatâs why weâre focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our sensing technology.

Our company, category and brand is growing rapidly and is searching for experienced candidates with strategic payor marketing and patient support program (PSP) leadership experience.  If you are an experienced strategic commercial leader looking for an exciting growth opportunity to build and evolve a high-performing team, please take a look at qualifications below. 

The Sr. Director, Payor Marketing & Patient Support Program Strategies is responsible for setting payor marketing and patient support program strategic direction and leading the teams that deliver tactical implementation of activities that drive and support market access expansion for people living with diabetes in a manner that highlights differentiation and value.

Main Responsibilities:

  • Lead teams in the development and ongoing maintenance of product payor value proposition inclusive of messaging, pricing, access, reimbursement and patient support programs for Abbott portfolio of continuous glucose monitoring solutions.
  • Responsible for creating a clear line of communication between Marketing, U.S. Commercial functional areas and Global brand teams to align product brand strategies and the development of payor brand strategies that drive value for commercial private and government payors (including commercial health plans, large employers, Medicare and Medicaid plans) while achieving affordability for the people living with diabetes.
  • Lead the development of patient support strategies and execution of programs that drive affordability for people living with diabetes while balancing managed care contract pull-through.
  • Interact with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives. Key internal stakeholders include Finance, Regulatory, Privacy, Procurement, Sales, Market Access, Legal, Contracts and Pricing and all Global and U.S. Marketing personnel.
  • Support field market access national and regional account leadership, field sales leadership and Trade efforts to deliver demand driving, market-access pull through and patient support programs.
  • Understand payor customer needs, behaviors and motivations and use insights to shape new ways of approaching payor and channel customers.
  • Interface with consultants, market access firms, ad agencies other vendors and customers to effectively manage and profitably grow business, while maintaining a customer focus woven through all activities.
  • Plan and conduct market research projects to identify payor VOC, insights, competitive threats, market trends and needs, new business opportunities and product concept testing and product requirements.
  • Partner with Medical Outcomes Management team and Global Market Access to guide on needs for clinical and economic evidence to support market expansion, health technology assessment strategy, association/advocacy strategy and MedTech association strategy. 

Qualifications:

Qualifications for Market Access Payor Marketing & Patient Support Strategies include:

  • Strength in team development and leadership with the ability to inspire and encourage the growth and development of people leaders. Prior commercial leadership experience in managed care marketing, brand marketing, and/or life-cycle management in pharmaceutical, biotech or related industry.
  • Core competencies in US reimbursement, distribution, and access for pharmaceutical products across both pharmacy and medical benefits.
  • Ability to see, distill and effectively communicate/educate internal and external stakeholders on the complex environments, payor mechanics and patient support program issues to support the organization in decision making.
  • Demonstrated ability to identify market and competitive landscape and translate into payor marketing and access strategies.
  • Capable of engaging Abbott leadership on payor marketing concepts, payor customer trends and payor financial matters, including consumer affordability topics.
  • Ability to defend a position when necessary, particularly around forecast assumptions, and is persuasive in negotiations (especially as it relates to senior management).
  • Well developed analytical and strategic skills with strong planning, project management , communication and organization skills.
  • Proven ability to successfully manage complexity and simplify, solve business problems and build strong relationships in a highly matrixed, collaborative work environment. Manage ambiguity by questioning data and/or stakeholder for further nuanced information

Education Level

Bachelors  Degree (± 16 years)

Major/Field of Study

Marketing or Business Equivalent

Experience

10-15 years

Preferred Skills
  • BS/BA required (sciences or business/finance acceptable), MBA optional but preferred
  • 10-15 years previous experience in Medical Devices, pharmaceutical marketing or a related health care industry is preferred.  A solid understanding of the commercial device market with pharmacy channel experience is a plus.  Backgrounds in pricing, reimbursement, payer strategy, health economic, strategic marketing, strategic planning, business development and finance are desired but not required.
  • An understanding of the U.S. healthcare, regulatory and pricing environment
  • Working knowledge of pharmacy, OTC or DME channels for fulfillment
  • Proven ability to work and communicate across a matrix organization and ability to lead projects and getting alignment
  • Excellent oral and written communication skills; proficient in English
  • Possess strong analytical skills, business and financial acumen, and capable of effective use of market research, forecasts and business analytics
  • Demonstrate strong customer orientation/focus
  • Working knowledge of Microsoft Office applications, especially Excel and Powerpoint
  • Ability to connect analytics with the overarching business questions, and can understand the link between access strategy and analytic insights
  • Excellent organizational and time management skills



The base pay for this position is $186,300.00 â $372,700.00. In specific locations, the pay range may vary from the range posted.

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