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Marketing Assistant
2 months ago
Department: Marketing
FLSA Status: Non-Exempt/Seasonal
Essential Duties and Responsibilities
Job Summary:
Under the direct supervision of the Marketing Manager, the Marketing Assistant will provide
support to the overall marketing strategy for the Rose Bowl Stadium in the areas of social
media, email communication, content creation, graphic design projects, trade agreement
tracking, and major event marketing recaps.
Job Functions:
• Assist the Marketing Manager with the implementation, tracking, and measurement of
various marketing campaigns including but not limited to social media, email
communication, ad placement, event promotion and operational messaging.
• Assist with creating content for weekly social media campaigns
• Assist with creating content for sales/revenue-supporting materials (decks, brochures,
flyers, etc.)
• Maintain social media calendar to ensure all promotional efforts are tracked and
executed
• Attend weekly social media meetings and provide updates on the Stadium’s behalf
• Brainstorm and gather content for various graphic design projects (stadium/golf course
signage, event sales collateral, event operational messaging, etc.)
• Assist with email communication efforts (quarterly newsletter, partner email
promotion, database organization/segmentation, etc.)
• Assist with day of event photography and event recap video reels
• Create and gather materials for major event marketing recap decks
• Manage internal trade agreement tracking and administration
• Assist the Marketing Manager with managing the Marketing budget and PO purchasing
• Oversee client gifting and premium orders
• Assist the Marketing Manager, Chief Revenue Officer, Senior Director of
Communications, Senior Event Sales Manager, and other key Rose Bowl Stadium staff
on special projects
Minimum Qualifications (Knowledge, skills, and abilities)
Knowledge of:
• Marketing
• Social Media
• Event Management
• Sales
• Graphic Design
• Photography
• Venue operations
• Purchasing
• Business administration practices
• Budgeting
• Basic human resources practices
• Basic public safety practices
• Americans with Disabilities Act
Proficiency in Use/Application of the following:
• Social Media Platforms (including but not limited to Instagram, Facebook, X, LinkedIn)
• Microsoft Office 365 (including but not limited to Outlook, PowerPoint, Excel, Word)
• Adobe Creative Suites (including but not limited to Photoshop, Illustrator, InDesign)
• Canva (or other similar design tools)
• Mailchimp (or other similar email communication platforms)
• Salesforce
Skills in:
• Graphic Design
• Report writing and presentation
• Teamwork/player
• Multi-tasking
• Problem solving
• Customer service
• Organization skills
Ability to:
• Create a responsive and positive experience for potential and existing clients
• Communicate effectively verbally and in writing
• Resolve conflicts
• Provide high level of customer service
• Assess customer satisfaction
• Prioritize projects
• Follow-through with requests to ensure project completion
• Work occasional weekend days, long hours and overtime
Education and experience:
• Bachelors Degree, Marketing concentration is preferred
• One to three years of experience in sports entertainment and/or venue event
management
Licenses and Certifications:
• Class C driver’s license and satisfactory driving record
Material and equipment used:
• Computers
• Office machines
• Golf/utility cart
• Two-way radios
• Cell phone/mobile data device
The Rose Bowl is an equal opportunity employer. All aspects of employment including the
decision to hire, promote, discipline, or discharge, will be based on merit, competence,
performance, and business needs. We do not discriminate on the basis of race, color, religion,
marital status, age, national origin, ancestry, physical or mental disability, medical condition,
pregnancy, genetic information, gender, sexual orientation, gender identity or expression,
veteran status, or any other status protected under federal, state, or local law.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.