Digital Marketing Coordinator

2 days ago


Pasadena, California, United States Rusnak Full time
Job Title: Digital Marketing Coordinator

We are seeking a highly skilled Digital Marketing Coordinator to join our Marketing Department at Rusnak Auto Group. As a key member of our team, you will be responsible for developing, implementing, and monitoring online marketing campaigns to drive sales, service, and parts business.

Responsibilities:
  • Coordinate all online marketing programs and projects, including sales and service specials, web content, email, display, SEM, SEO, social media, and more.
  • Initiate jobs and provide creative direction to agency or internal teams.
  • Ensure that all Rusnak websites and campaigns include current factory incentives and strong content.
  • Assist with email campaign planning, execution, and reporting.
  • Respond to all dealership website requests and ensure execution is consistent with Rusnak brand and customer experience standards.
  • Monitor Google analytics accounts and other web analytics tools, providing monthly analytics reports to the Marketing team.
  • Develop written and video content for Rusnak web and social media properties.
  • Manage dealership and Rusnak group online reputation, utilizing agency and internal resources to improve online reputation.
Requirements:
  • College degree in Marketing, Business, English, or Communications.
  • Proficiency in Microsoft Office, Homenet, CMS, WordPress, and social media platforms.
  • Current California Driver License with a satisfactory Department of Motor Vehicle driving record.
What We Offer:
  • Professional development and opportunities to grow within a well-respected company.
  • Competitive pay.
  • Health insurance coverage.
  • Comprehensive benefits package.
  • 401(k) retirement plan.
  • Flexible spending account.
  • Paid time-off.
  • Parental leave.
  • Employee perks.
  • Employee referral bonus program.


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