Global Marketing Director, Structural Heart Valves
4 weeks ago
Additional Locations:US-MN-Maple Grove; US-MN-Arden Hills; US-MN-Minneapolis
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
About the role:
This exciting role is responsible for global marketing strategy, analysis, downstream and upstream marketing and competitive intelligence for the Structural Heart Valves (SHV) franchise within the Interventional Cardiology Therapies (ICTx) business unit. The SHV franchise is a $5B+ global opportunity, consistently growing above market, and is a key growth driver for the Cardiology group at Boston Scientific.
Key activities for the director include setting strategic direction for the global downstream and upstream business, meeting global revenue and profitability targets, building a high-performing marketing team and working cross functionally to integrate strategies with the quality, legal, regulatory, operations, clinical, medical affairs, reimbursement, regional marketing and regional sales teams. The individual in this role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience, while guiding the product lifecycle strategy to deliver global growth.
Your responsibilities will include:
- Lead all aspects of SHV Global Marketing while also playing a key role on the cross-functional franchise leadership team.
- Develop and execute multi-year, integrated commercial plans for the SHV franchise, ensuring alignment with franchise and ICTx/Cardiology objectives, as well as the strategic plan and US annual operating plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability and budget objectives.
- Foster diverse and inclusive team that lives the Boston Scientific core values by attracting, developing and leading direct reports, including marketing managers and product managers.
- Set inspirational goals and accountabilities for the marketing team.Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs.
- Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved.Makes and executes operational decisions with a strategic perspective.
- Coordinates strategies, action plans and communication across the regions as well as other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.
- Continuously assess global SHV market and competitive dynamics, barriers and opportunities. Leverage insights to drive to action plans.
- Champion the voice of the business and customer. Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc).
- Influence and leverage internal and external relationships toward stated goals. Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.
- Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc).
- Foster and leverage industry relationships with key physicians, customers, government, societies, company partners and others to further franchise/division goals. Facilitate team's development of these relationships. Serve as a resource/subject matter expert to senior management.
- Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.
Required qualifications:
- Bachelor's degree and 10+ years of professional experience
- 5+ years' experience in complex commercial program management or team leadership in med technology, pharma or biotech
- Global marketing and product launch experience
- Understanding of all disciplines of marketing, marketing strategy, commercial/sales process & operations
- Travel up to 40% domestically and globally.
Preferred qualifications:
- Advanced degree such as Master of Business Administration
- Significant collaboration and demonstrated success in working across a global, matrixed organization
- Commercial and customer-first mindset, track record in working across multiple geographic regions
- Executive presence and ability to influence across multiple levels
- Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.
Requisition ID:589205
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
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