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Associate Director of Program Marketing

1 month ago

Detroit, United States Fair Food Network Full time

Fair Food Network is looking for an experienced professional to join as our Associate Director of Program Marketing. Are you a strategic thinker and creative doer? A skilled marketer who thrives on breaking complex topics into straightforward, stick copy? A social-do-gooder (or aspiring one) with an easy sense of humor who wants to use your formidable skills to improve lives? Well then, read on. This position is based in Detroit and is remote with travel to the office a minimum of 2 days per week. This position will report to Fair Food Network's Acting Senior Director of Communications & Donor Engagement, Andi Nank.

Communications Department (Overview)

While Fair Food Network's communications department has many responsibilities -- from brand to digital communications and content marketing -- there are two overarching functions:

  • Weaving a compelling organizational narrative and communicating that story across multiple channels in support of organizational goals and revenue.
  • Serving as the in-house agency providing communications and marketing support to various programmatic efforts including Double Up Food Bucks Michigan, the Nutrition Incentive Hub, and the Michigan Good Food Fund, in which Fair Food Network is administrative manager.

*Key Responsibilities *This role focuses on boosting program brand awareness and usage among new and potential participants in our nutrition incentives and impact investing programs. This role will also provide strategic program marketing consultation through the Nutrition Incentive Hub, helping practitioners who lead healthy food incentive projects across the country better engage new and existing participants.

  • Program Marketing Strategy: Create and implement annual communications and marketing plans for Fair Food Network's key programs (Double Up Food Bucks Michigan, Nutrition Incentive Hub, and Michigan Good Food Fund) that advance the organization's program marketing priorities.
  • Content Development: Lead content development aligned with the organization's strategy and program marketing goals, managing and executing e-newsletters, storytelling initiatives, and print and online publications including blogs and other marketing materials.
  • Program Marketing:
    • Set and execute marketing strategy for Fair Food Network's Double Up Food Bucks program in Michigan, connecting with economically disadvantaged people;
    • Serve as program marketing lead for Michigan Good Food Fund, in which Fair Food Network is the administrative manager, developing and leading the implementation of marketing campaigns for this statewide lending network reaching food and farm entrepreneurs;
    • Support marketing consultation for the Nutrition Incentive Hub, providing design and digital expertise to new or established nutrition incentive and produce prescription projects across the country.
  • Management: Oversee two manager positions and steward various vendors supporting success of:
    • Content Development: High-quality content aligned with program priorities.
    • Design: High-quality design across program brands.