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Manager, Content Strategy
2 months ago
I. Job Summary | Major goals and objectives.
As a Manager of Content Strategy, you will partner with sales and marketing teams to ideate creative and smart custom content ideas for advertising partners across Lifestyle industries, with a particular focus in Retail (i.e. Walmart, Target, Kroger), Home-CPG (i.e. 3M Command, Kimberly-Clark, Clorox,) and Tech (Amazon, Verizon). You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written, video and experiential formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches.
This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including PEOPLE, Real Simple, Better Homes & Gardens, Travel + Leisure, Parents, Food & Wine, The Spruce, Byrdie, Allrecipes, InStyle and People en Español.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
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Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisers
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Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals
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Compile and discuss production costs and asset tallies from internal teams (i.e. video, photo, talent costs)
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Act as creative through line from pitch phase through execution
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Onboarding in-house production teams on sold concepts
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Acting as quality control throughout the production process
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Often representing creative on photo and video shoots, alongside clients
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Foster relationships with relevant sales, marketing, and production teams, while ensuring you are up to date on each Dotdash Meredith brand’s unique voice, content products and opportunities
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Stay up-to-date on new content formats, trends and platforms, as well as competitive branded content, and be able to incorporate into client pitches
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
BS/BA or equivalent professional experience
Experience:
2-3+ years in a digital/social media environment
Specific Knowledge, Skills and Abilities:
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Bonus points for content studio, production, creative agency and/or content marketing experience. Not required.
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Demonstrated experience and/or interest in Retail, Home-CPG and/or Tech
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Collaborative: You are a team player who knows a good idea can come from anywhere
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Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills
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Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers
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Connected: Avid consumer of content in its various forms across platforms.
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Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals
