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Strategic Activation Leader

2 months ago

Niles Illinois, United States Great Lakes Coca-Cola Full time
Job Summary

The Marketing Activation Manager plays a pivotal role in leading strategic marketplace activation of the company's brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues.

Key Responsibilities
  • Utilize knowledge of partnership marketing principles and proven execution track-records to establish best-in-class processes
  • Execute strategic pillar event and market activation roadmap
  • Identify key initiatives that support commercial channel, brand and shopper plans and further reach and engage consumers in designated region/geography (West or Midwest)
  • Collaborate with cross-functional teams and external brand partners to execute, in alignment with targeted objectives
  • Implement programs and initiatives that are grounded in deep consumer, product and marketplace understanding in order to help build consumer demand and market share in responsible region/geography
  • Collaborate with cross-functional teams to gather insights for brand activation and go to market strategy implementation of beverage products
  • Build strong commercial strategy plans
  • Create and facilitate presentations for a variety of audiences
  • Other projects or duties as assigned
Requirements
  • Bachelor's degree in Business, Marketing, or Marketing related field and 6 plus years of experience in sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry or HS Diploma/GED and 9 plus years of experience sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry
  • Experience building and monitoring execution action plans
  • Experience managing multiple local activation programs
  • Experience calling on customers i.e., Retail, Food Service/On Premise
  • Knowledge of brand strategy, i.e., brand acumen, positioning and occasions, etc., and application across channels, including local marketing
  • Results oriented
  • Execution bias for action
  • Strong verbal, written and presentations skills with all levels of an organization
  • Strong relationship building skills with all levels of an organization
  • Strong conflict resolution skills
  • Organization and planning skills
  • Detail oriented mindset
  • Travel up to 30%
Preferred Qualifications
  • Master's degree
  • Brand and channel management experience
  • Shopper insights, category management or shopper marketing experience
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Physical Demands and Work Environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions.

Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.

Equal Opportunity Employee & Physical Demands

Reyes Holdings and its businesses are equal opportunity employers.

Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law.

In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.

Background Check and Drug Screening

Offers of employment are contingent upon successful completion of a background check and drug screening.

Pay Transparency

Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.