Director, Branding
1 month ago
Location: GA-Atlanta
Job Title: Director, Branding & Programming - WALR-FM Kiss-Atlanta
Position Overview
Cox Media Group Atlanta is looking for a Program Director for Kiss 104.4- Atlanta's R&B. The Program Director will be responsible for working with the strategic team to develop and execute the strategy for the station and brand. The individual must have an intimate understanding of the brand's 25-54 African American life group and be able to focus the programming and design to that audience's evolving desires and habits.
The Program Director will be responsible for leading and/or collaborating with other departments on all aspects of the radio station including on-air content, events, promotions, contesting, and digital presence. Qualified applicants will have proven leadership and management skills, strategic thinking skills and the ability to communicate a clear vision while motivating and inspiring those around them. Experience with talent coaching and success managing a major market morning show is of critical importance. Other necessary required skills include event management, image copy writing, a deep knowledge of branding/imaging and understanding effective digital and social engagement.
Applicants should have extensive programming experience in a top 50 market, understand PPM audience measurement, FCC rules and regulations, and will have the proven ability to work hand-in-hand with the sales department to develop new and existing business and programming opportunities.
Essential Duties and Responsibilities
- Lead a highly-talented air staff; ability to coach air talent, including the ability to communicate the goals, structure and execution of the station formatics.
- Collaborate with strategic team to formulate and execute strategies. Will work closely with station's VP/MM, company's VP of Programming and Format Leader on execution of brand strategies.
- Create and write compelling imaging that reflects the station's strategic direction.
- Responsible for station operations 24/7/365.
- Hire and retain top-level full-time and part-time air talent.
- Collaborate with CMG Atlanta's Digital Content Manager on oversight of all station digital platforms, such as website content, social media, station app and e-mail database.
- Collaborate with CMG Atlanta's Promotions Director on execution of contests, sweepstakes and creating effective high-profile promotional / marketing campaigns for the station.
- Planning and oversight of station research.
- Work closely with other cluster and group Program Directors to achieve CMG Atlanta goals.
Minimum Qualifications
- Minimum 5 years of programming management experience in a top 50 market with experience in Urban Adult Contemporary.
- Track record of success in PPM ratings and revenue. Proficiency in interpreting ratings data.
- Track record of PPM success with a content driven, local morning show
- Outstanding verbal and written communication skills.
- Excellent interpersonal skills.
- Computer skills for audio delivery and automations systems, such as WideOrbit, Adobe Audition etc.
- Extensive digital experience with station web sites, social media, and mobile.
- On-air experience, and experience operating all on-air and production equipment.
- Available as needed, including nights, weekends, and holidays.
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 1007 #LI-Onsite
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Diversity, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.
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