Brand Director, Coleman

2 weeks ago

Atlanta, United States Yankee Candle Full time

Job Description - Brand Director, Coleman (2402488) Brand Director, Coleman

Job Number:

2402488

United States-Georgia-Atlanta Job Title: Director, Global Brand Marketing Location: Atlanta, GA Reports to: Vice President Brand Management Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. Coleman: When the Outside Calls, Coleman helps you answer. From home to campsite and the outdoor experiences in between, Coleman is there to help you create genuine moments and lasting connections wherever life takes you. Throughout its history, Coleman has never lost sight of the most important thing – connecting friends and families with the best of the outside. Position Summary: The Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Coleman brand and direct leadership of end to end marketing including both the global marketing team as well as the regional marketing team. The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization. Key Responsibilities: · Owns delivering global P&L commitments · Directly manages US P&L and responsible for delivering annual financial commitments · Lead the cross functional brand leadership team to deliver annual brand goals · Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world · Lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market · Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan · Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets · Own the global brand architecture; Partner with local countries and regions to help them shift fully into the approved global brand architecture · Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication · Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target · Partner with insights to create a global consumer segmentation model that can be applied worldwide; Direct local countries and regions on the correct targets for the brand · Own the creation and execution of a 3 year global innovation pipeline · Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide · Lead the global annual brand planning process with input from the brand building marketing team; Brand building will own current year marketing plans, promotion and media · Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment · Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management · Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market. Required Experience/Qualifications: · 12+ years of brand management experience including deep marketing, innovation and general management experience. · Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading teams and coaching for continued growth and success · Prior experience in fashion, beauty or a trends driven business · Industry experience in CPG and hardlines, with proven ability to be successful with both. · Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels. · Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks) · Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales. · Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform. · Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management. · Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert. · Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth · Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law. to view the “EEO is the Law” poster and additional EEO information.Click here

#J-18808-Ljbffr

  • Brand Director, Coleman

    2 weeks ago

    Atlanta, United States Newell Brands Full time

    Newell Brands Brand Director, Coleman Atlanta , Georgia Apply Now Job Title: Director, Global Brand Marketing Location: Atlanta, GA Reports to: Vice President Brand Management Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand...

  • Brand Director, Coleman

    2 weeks ago

    Atlanta, United States Newell Brands Full time

    The Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Coleman brand and direct leadership of end to end marketing including both the global marketing team as well as the regional mark Brand Director, Director, Leadership, Strategy, Marketing, Management, Retail, Business Services

  • Associate Brand Manager, Coleman

    4 weeks ago

    ATLANTA, United States NEWELL Full time

    Submission for the position: Associate Brand Manager, Coleman - (Job Number: 2401440) Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell's vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business...

  • Associate Brand Manager, Coleman

    1 month ago

    ATLANTA, United States NEWELL Full time

    Submission for the position: Associate Brand Manager, Coleman - (Job Number: 2401440) Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell's vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business...

  • Associate Brand Manager, Coleman

    3 weeks ago

    Atlanta, United States Newell Brands Full time

    Associate Brand Manager, Coleman Job Number: 2401440United States-Georgia-Atlanta Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business management...

  • Director, Finance Brand Management

    1 month ago

    Atlanta, United States Newell Brands Full time

    Director, Finance Brand Management Job Number: 2401600United States-Georgia-Atlanta Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the...

  • Director, Finance Brand Management

    4 weeks ago

    Atlanta, United States Newell Brands Full time

    Director, Finance Brand Management Job Number: 2401600United States-Georgia-Atlanta Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the...

  • Director, Performance Marketing

    4 weeks ago

    ATLANTA, United States NEWELL Full time

    Submission for the position: Director, Performance Marketing - (Job Number: 2401944) Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the...

  • Director, Commercial Finance

    3 weeks ago

    Atlanta, United States Yankee Candle Full time

    Job Description - Director, Commercial Finance (2401476) Director, Commercial Finance Job Number: 2401476 United States-Georgia-Atlanta Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance...

  • Analyst, Brand Analytics

    2 weeks ago

    Atlanta, United States Newell Brands Full time

    Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer-s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®,...

  • Senior Brand Strategist

    4 weeks ago

    Atlanta, United States Brand Group Full time

    We’re looking to light a match (or two, or three) with the right Senior Brand Strategist, one with experience in corporate brand identity and rebranding — a strategic thinker with a solid track record of solving complex problems, creating clever ideas, cross-functional collaboration and rebranding growing organizations. This fire starter is responsible...

  • Analyst, Brand Analytics

    4 days ago

    Atlanta, United States Newell Brands Full time

    Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer•s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, and Yankee Candle. Driven by a sharp...

  • Analyst, Brand Analytics

    2 weeks ago

    Atlanta, United States Yankee Candle Full time

    Job Description - Analyst, Brand Analytics (2402490) Analyst, Brand Analytics Job Number: 2402490 United States-Georgia-Atlanta Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer’s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee,...

  • Senior Analyst, Brand Analytics_

    17 hours ago

    Atlanta, United States Newell Brands Full time

    Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®,...

  • Beauty Brand Director

    4 weeks ago

    Atlanta, United States 24 Seven Talent Full time

    BRAND DIRECTOR Hybrid: Based in Atlanta, GA Onsite Mon, Tue and Thur Salary: Up to 150K + bonus Relocation package available This is your chance to work with a brand within a family ofbrands in the natural and plant-based skin care and color cosmetics. This company is focused on high-quality, ingredient-driven beauty brands dedicated to innovation! They are...

  • Director, Financial Reporting and Technical Accounting

    1 week ago

    Atlanta, United States Newell Brands Full time

    DescriptionThe CT base pay range for this position is from $179,550 to $219,450. Salary will be based on prior experience related to the skills required for this position.Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the...

  • Director, Brand Marketing

    3 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Director, Brand Marketing Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Brand Marketing Director

    2 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Director Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Brand Marketing Director

    4 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing DirectorLocation: Sandy Springs, GAWelcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Director, Restaurant Brand Portfolio

    4 weeks ago

    Atlanta, United States The Paradies Shops Full time

    The Director, Restaurant Brand Portfolio - Dining Division is responsible for monitoring the food and beverage industry worldwide for current trends in brands, products, and services. The Director studies each market and applies his or her understanding and knowledge of consumer, market, and industry trends in developing compelling concept plans for the...