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Sr. Demand Generation Manager

4 months ago

Lehi, United States Pattern Full time

Job Description:

Sr. Manager, Demand Generation - 8/29/2023

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list

Pattern is the premier partner for global ecommerce acceleration and has recently teamed up with Amplifi.io, a cutting-edge digital asset management and product information management SaaS company. Amplifi.io is an elite team within the Pattern organization focused on cutting edge martech & eCommerce acceleration software. We are headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. More than 100 global brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora-rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.

We are looking for a Sr. Manager of Demand Generation to work at the front lines of Amplifi's business, creating and capturing demand for new B2B customers across paid and organic channels. This person will be responsible for the strategy and implementation of digital programs to support the creation and nurture of new leads and sales pipeline. This is a full-time role in the Corporate Marketing organization, reporting to the director of Amplifi in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Sr. Manager of Demand Generation?

  • Own and execute Amplifi's Demand Generation strategy.
  • Collaborate with cross-functional teams on demand generation strategies and customer journey optimization.
  • Analyze campaign performance metrics and adjust strategies accordingly.
  • Mentor and lead peers to execute growth-focused initiatives.
  • Communicate results and insights to senior management weekly.
  • Explore new channels and tactics to drive and nurture qualified leads.

What will I need to thrive in this role?

  • 4+ years of directly-relevant work experience
  • Paid Search (Google) and Paid Social (Linkedin & Facebook)
  • Email campaign experience
  • A/B testing and channel expansion
  • Campaign and content collaboration experience
  • SaaS and go-to-market experience
  • Strong analytical skills for testing, attribution, and data interpretation.
  • Effective written and verbal communication skills for diverse audiences.
  • Ownership mindset, taking accountability for initiatives and outcomes.

What does high performance look like?

  • Driving pipeline opportunities for sales
  • Establishing new channels and optimizing existing ones
  • Understanding and contributing to the content strategy
  • Knowledge of latest methodologies for demand generation
  • Your programs don't stop at lead generation but consider the entire customer journey. You collaborate across marketing functions to ensure we're getting maximum value and taking extreme care of each person that interacts with Pattern.
  • You care about campaign copy and creative and coordinate with other stakeholders to ensure our campaigns resonate with target personas and industries.

What is my potential for career growth?

You will own global digital and demand generation at Amplifi. This includes people, process, budgets, strategy, and execution among all facets of digital marketing. Success in this job could potentially lead to an expanded team as you show results through demand generation, and the marketing organization matures to develop more robust marketing programs around personas and industries.

What is the team like?

You will work with the other members of the Pattern Marketing team and report to the Director of Marketing for Amplifi.io. The team works alongside Demand Generation, Marketing Operations, Category Marketing, Content Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers. The team follows a hybrid work schedule with some days in the office and some from home. This team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great What's the company culture?

We are looking for individuals who are:

  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
  • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

  • An initial phone interview with Pattern's talent acquisition team
  • A skills-focused video interview with the hiring manager
  • A performance and culture-focused video interview with the hiring manager
  • An onsite interview and presentation with a panel of department leaders and the CMO
  • Reference checks
  • Executive review

How can I stand out as an applicant?

  • Showcase a proven track record in growth marketing and demand gen.
  • Highlight experience in planning, executing, and optimizing campaigns.
  • Demonstrate collaboration skills and adaptability in dynamic environments.
  • Emphasize contributions to driving high-quality leads and revenue growth.
  • Illustrate your B2B expertise and familiarity with digital tools and channels.
  • Understand Patterns mission, values, and culture and demonstrate how you embody these into your work.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the eCommerce accelerator industry We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

  • Unlimited PTO
  • Paid Holidays
  • Onsite Fitness Center
  • Company Paid Life Insurance
  • Casual Dress Code
  • Competitive Pay
  • Health, Vision, and Dental Insurance
  • 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.