Digital Marketing Coordinator

3 weeks ago

Portland, United States Idealist Consulting Full time

As a Business Development Representative you'll collaborate with marketing and sales teams to nurture a strong lead pipeline.


How You'll Contribute

  • Support the development and execution of outreach campaigns to attract new leads
  • Research target accounts and coordinate strategic engagement plans
  • Targeted promotion of events and webinars
  • Support the development of target account plans annually
  • Support the development and execution of outreach campaigns
  • Support the development and management of drip campaigns
  • Support lead generation and nurturing initiatives to meet established targets
  • Maintain and monitor social media publishing and listening
  • Work within Pardot and Salesforce to execute on digital marketing campaigns as delegated
  • Maintain a positive, professional rapport with current and prospective clients
  • Qualify incoming leads 
  • Use established MQL and SQL standards and make recommendations on adjustments as needed
  • Research incoming leads for personalized engagement & connections
  • Connect SDR and or other appropriate team members to leads ready to have a conversation
  • Schedule meetings with prospects
  • Collaborate with sales team to nurture and engage current and prospective clients
  • Enter shared leads in the appropriate Partner Portal
  • Maintain accurate records and organized assets 
  • Ensure Salesforce data is complete in Lead object
  • Continually update contact records for strategic partner relationships
  • Support data clean-up and segmentation efforts in Salesforce & Marketing Cloud Account Engagement
  • Manage a list of assets for prospect nurturing
  • Manage the social media calendar
  • Create daily social media posts
  • Plan social media calendar based on larger strategic initiatives
  • Pull reports and analyze data 
  • Represent the company at industry events

Your Background Includes

  • Baseline Expectation:
  • 2-3 years or more in sales, marketing, or prospecting role
  • Previous experience with social media management
  • Proven track record with providing research and analysis for decision making 
  • Ability to work autonomously in an outcome-based work environment
  • Creative problem solver
  • Be inquisitive and curious, ask lots of questions, and engage in critical thinking
  • Strong collaboration skills including excellent written and verbal communication, engaging in active listening, and providing feedback
  • Confidence with technology & online platforms, such as Google Workspace, Slack, Salesforce, and Asana
  • Excellent presentation skills
  • Detail-focused organizational and task management skills
  • Strong relationship builder with the ability to quickly establish trust and rapport


Extra Credit: Experience with Salesforce, Pardot, or HubSpot Experience with nonprofit business process or fundraising Working knowledge of consultative sales  Digital Marketing degree, or other creative background 


Business Development Representative is a full-time exempt role on the Marketing & Business Development Team and reports to the Head of Marketing & Business Development.

Candidates are reviewed on a rolling basis. Role will remain open until need is fulfilled.

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