Marketing Operations Coordinator
4 weeks ago
Are you a detail-oriented marketing enthusiast, fueled by a passion for creating tight project schedules and mastering personalized messaging campaigns? We are looking for a
Marketing Operations Coordinator
to join our team As a vital member of our central digital marketing team, you’ll play a key role in collaborating with event and digital product teams to refine marketing automation strategies and ensure seamless marketing automation execution. Key responsibilities include executing marketing automation programs, managing email campaigns for product marketing teams, and providing support for end users navigating Adobe Marketo Engage and other platforms.
Essential Functions/Key Responsibilities:
Execute marketing automation programs, which involve audience lists, logic building, email creation, and scheduling.
Spearhead the construction and deployment of email campaigns for our product marketing teams, while maintaining a clear view of the customer journey.
Be the go-to expert for end users navigating Adobe Marketo Engage, Adobe Target, and other industry-leading marketing platforms.
Support the creation and management of lead acquisition forms across multiple platforms including Marketo Engage and Formstack.
Generate reports on automation programs and email metrics, providing meaningful insights for better decision-making and strategies.
Work closely with event and digital product teams to provide fresh ideas and guidance with legacy campaigns.
Skills & Qualifications:
1-3 years of project management and/or marketing agency experience.
Experience with Marketo Engage or similar marketing automation software.
Foundational understanding of email marketing best practices and KPIs.
Excel in cross-team collaboration for flawless campaign execution.
Exceptional communication skills to provide effective support to end users.
Proactive problem solver with excellent customer service skills, addressing technical challenges with forward-thinking solutions to enhance interactions and experiences for both internal and external customers.
Travel:
Not required
Work Environment:
This position offers the flexibility to work remotely and enjoy a hybrid schedule arrangement, working in the office 2 days per week. While this position reports into our office located in Portland, Maine, we are open to considering fully remote applicants.
We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.
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