Brand Creative Manager

1 month ago

Minneapolis, United States Xcel Energy, Inc. Full time
Position Summary

Xcel Energy brings energy to life, providing power and heat to millions of customers. We're a steady, behind the scenes brand that individuals, families, and businesses can rely upon. In this role, you will support customer-centric creative execution including all aspects of brand, advertising, sponsorships, signage, digital assets, templates, and collateral as assigned.

The Brand Creative Manager is an essential internal creative leader who will also serve as a primary liaison between our advertising agencies, external consultants, and internal teams. They are responsible for developing and maintaining strong working relationships with internal teams. They will help lead the development of internal creative capabilities for the Brand team.

Essential Responsibilities
  • Accurately interpret and articulate internal client/company goals, objectives and needs Oversees development of ad and media plan briefing documents to ensure consistency with brand strategy and product/program goals. Route briefs to internal stakeholders for required approvals prior to agency/internal creative team kick-off.
  • Works with internal peers to develop and execute cross-functional advertising and communications plans and programs. Ensures that work presented by the agency and internal teams is on strategy and supports the brand campaign platform and adherence to Xcel Energy standards and guidelines.
  • Direct and manage complex, multifaceted projects and programs.
  • Work with agency to keep all projects on track and assure that projects proceed according to production and media schedules and are on-budget.
  • Monitors media & messaging metrics and works with agency and relevant internal teams to report metrics to brand management team and internal stakeholders.
  • Proactively seeks and mines strategic opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges.Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics
  • Leads and mentors future in-house brand creative team.
  • Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization.


Minimum Requirements

  • Minimum Requirements BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge
  • 5 years of advertising, communications or brand marketing experience which includes agency and ideally, client side experience
  • Demonstrated in-depth knowledge of brand, advertising and promotion principles
  • Working knowledge of agency disciplines, process and workflow
  • Well versed in all tactical aspects of branding, advertising and sponsorships to include but not limited to; broadcast, print, out-of-home, digital, social and promotions
  • Committed to collaboration and has experience working across marketing, brand and communications channels

Preferred

  • Strong communication skills; listens, talks, writes and presents well, communications are clear and concise
  • Is flexible and adaptable to change
  • Can effectively juggle multiple projects under tight deadlines
  • Anticipates potential problems and is committed to bringing forward innovative solutions
  • Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel
  • Well-versed in taking action to avoid and/or resolve conflict.

Read the full posting.

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