Senior Brand Strategist

3 weeks ago

Minneapolis, United States Sixspeed Full time

As the Senior Brand Strategist at SixSpeed, you'll be at the forefront of driving transformative brand strategies that not only set our clients apart but redefine entire industries. With your wealth of experience and strategic acumen, you'll help lead the charge in shaping the agency's strategic direction, inspiring teams, and exceeding client expectations. You'll work closely with every team within the agency to bring purpose, clarity, and a people-first perspective to help adventurous brands live in a category of one.

THE TASK AT HAND

    • Champion the development of visionary and compelling creative briefs, infused with a human-centric perspective, in close collaboration with cross-functional teams to catalyze innovation and drive breakthrough ideas
    • Lead research initiatives, creating research plans, crafting discussion guides, and executing in-depth interviews with key stakeholders, consumers, and industry influencers to unearth insights that inform strategic direction
    • Cultivate a profound understanding of our clients' target audiences, delving into the deepest psychographic nuances, and crafting intricate consumer segmentation strategies that transcend conventional approaches, driving unparalleled resonance and connection
    • Collaborate seamlessly with the Connection Strategy team to architect consumer decision journeys, serving as the linchpin in shaping go-to-market strategies, campaign blueprints, and channel optimization tactics, ensuring seamless integration and maximum impact
    • Maintain a relentless pursuit of knowledge, immersing oneself in the ever-evolving landscape of culture and industry trends, continually expanding expertise to serve as a beacon of strategic foresight and thought leadership
    • Pioneer the discovery and implementation of industry-leading best practices and innovative marketing strategies, elevating the agency's service offerings and positioning
    • SixSpeed as a trailblazer in strategic excellencePlay a pivotal role in the evolution and refinement of SixSpeed's strategic frameworks, processes, and capabilities, driving continuous improvement and fostering a culture of strategic excellence and innovation
    • Leverage advanced data analytics capabilities to distill complex datasets into actionable insights, empowering informed decision-making and guiding strategic direction with precision and clarity
    • Deliver captivating and influential presentations, articulating nuanced insights, innovative strategies, and completed work with poise and authority to internal stakeholders and clients alike, inspiring confidence and driving alignment
    • Provide strategic guidance and direction to project executions, forging synergistic partnerships with Creative, Connection, and XC teams, fostering collaboration and ensuring strategic alignment across all touchpoints
    • Contribute to the strategic development and execution of SixSpeed's marketing and content initiatives, leveraging deep strategic acumen to drive engagement, differentiation, and brand affinity
    • Provide consistent and proactive support to the Director of Strategy and other key stakeholders in new business endeavors, offering strategic insights, fostering relationship development, and championing diversity and inclusion initiatives to drive agency growth and success
WHO YOU ARE
    • Extensive expertise in brand strategy, advertising, or marketing, with a proven track record of success
    • Mastery of brand principles, consumer behavior dynamics, and emerging market trends, coupled with advanced proficiency in market research methodologies and analytical tools
    • Exceptional strategic thinking and problem-solving skills, enabling you to navigate complex challenges and uncover innovative solutions
    • Outstanding communication abilities, both written and verbal, with a knack for crafting compelling narratives and presenting strategic recommendations with confidence and impact
    • A collaborative leader with a demonstrated ability to guide and nurture high-performing teams, fostering a culture of excellence and innovation
    • Proficiency in industry-standard software and tools for research, analysis, and presentation, coupled with a drive for staying ahead of the curve in terms of technology and industry best practices


WHO WE ARE

To be what others aren't, you have to do what they won't. We are SixSpeed, a creative marketing agency that is employee-owned, consumer-centric, and ready to deliver on experience. We're here to make the world's most adventurous brands impossible to imitate. Those brands who consider Best Practices™ a suggestion, not a mandate. The ones that consider inspiration fuel for action, not just food for thought. We embrace risk, and we will empower you to be everything you can be.

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