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Senior Product Manager, Consumer Acquisition

3 months ago

Palo Alto, United States Affirm Full time

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Our mission to deliver honest financial products that improve lives extends beyond borders. Consumers across the globe need safe, transparent financing. Our retail partners need Affirm to be there for them, wherever that might be. To help achieve this vision, we are expanding our product lines and becoming a global company.

As a Senior Product Manager on the Consumer Acquisition team at Affirm, you will play a pivotal role in shaping the future of consumer financial services, commerce, and payments. The Acquisition team is responsible for growing the adoption of Affirm products among consumers, and for driving traffic to the Affirm surfaces (web and apps). You will work closely with cross-functional teams including Product Marketing, Design, Engineering, Analytics, Finance, Legal and Compliance to define and build end-to-end experiences that will drive awareness, consideration and ultimately adoption of Affirm products, bringing users into the Affirm ecosystem. You should be someone who is outcomes-driven with a bias for action, unafraid to tackle challenging, ambiguous problems.

What you’ll do

Customer Empathy

  • Become an avid user of Affirm products and an advocate of excellent user experiences to drive and retain customers into our surfaces.
  • Partner closely with customer service and user research teams to surface the main customer pain points in the new user experience, and identify opportunities for improvements.

Strategy Development

  • Develop and execute a comprehensive consumer acquisition strategy aligned with company goals and OKRs.
  • Identify new product opportunities and drive a comprehensive roadmap that’s informed by data analysis, competitive analysis, consumer insights, and your own discovery.

Product Development

  • Lead the end-to-end product lifecycle from concept to launch, focusing on features and enhancements that drive user acquisition.
  • Own and maintain Product Requirement Documents (PRDs) that clearly outline user stories and feature requirements.
  • Collaborate with design, engineering, and analytics teams to prioritize features and ensure timely delivery of product initiatives.

Conversion Optimization

  • Optimize user acquisition funnels by analyzing user behavior, conducting A/B testing, and implementing improvements to drive conversion rates.
  • Identify barriers to conversion and implement solutions to improve user experience and engagement.

Cross-functional Collaboration

  • Work closely with product marketing, engineering, design and customer support teams to align acquisition strategies with broader marketing campaigns and customer retention initiatives.
  • Communicate effectively with stakeholders to gather requirements, provide updates, and ensure alignment on product priorities.

Data Analysis And Insights

  • Utilize analytics tools and metrics to monitor product performance, track KPIs, and derive actionable insights for continuous optimization.
  • Conduct regular performance reviews and make data-driven recommendations to enhance acquisition effectiveness and efficiency.

Market And Competitive Analysis

  • Stay abreast of industry trends, competitor products, and consumer behavior to identify emerging opportunities and potential threats.
  • Translate insights into actionable strategies to maintain a competitive edge in the market.

Senior Leadership Interaction

  • Interact effectively with senior leaders, presenting insights and strategies that drive our acquisition objectives.
What we look for
  • Experience: Proven track record 4+ years in product management with a focus on consumer acquisition in a fast-paced technology or consumer-facing company. Experience managing technical software products from kick-off to post-launch.
  • Skills: Strong analytical skills and metrics-based approach to identifying, sizing and solving problems. Excellent at identifying and prioritizing high impact initiatives. An experimentation mindset to come up with hypotheses, test them quickly and ship the features globally.
  • Bias for action: You’re equally comfortable diving into technical details with an engineer, iterating on a Figma with a designer, or breaking down a funnel with a data analyst. A scrappy, get-things-done attitude to make your product and team successful whether that means writing a QA plan or investigating the root cause of a customer support ticket. You have the ability to turn incomplete, conflicting, or ambiguous inputs into solid action plans.
  • Leadership: Excellent at establishing cross-functional relationships, tapping into those relationships and driving consensus to make progress. Good at influencing leadership and cross-functional teams.
  • Communication: Strong written and verbal communication skills with the ability to articulate customer problems and complex concepts to technical and non-technical audiences.
  • Education: Bachelor’s degree in Business Administration, Marketing, Computer Science, or related field. MBA or advanced degree preferred.
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