Media Manager, Search

2 months ago

Atlanta, United States 22squared Full time

Who We AreAs a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.

What You'll DoAs a Media Manager in the Digital Investment department, you will manage sophisticated paid search accounts and YouTube ad campaigns while demonstrating a strong ability to think critically, analytically, and proactively. A passion for search, YouTube ads, quantitative analysis, and serving our client's goals are highly desirable. This role also requires a willingness to learn and engage with other digital investment channels, including paid social and programmatic advertising.

Responsibilities:

  • Provides flawless day-to-day management of paid search and YouTube marketing campaigns with minimal oversight. This can include the following while following best practices:
    • Creating & launching paid search accounts and their structures (campaigns, ad groups, etc.)
    • Scheduling, maintaining, and monitoring ad delivery to ensure successful deployment of ads.
    • Ideating A/B testing on YouTube for campaign and creative optimization
    • Developing assets like keywords, responsive search ads, sitelinks, and more
    • Implementing optimizations related to keywords, copy, bids, audience targets, and more
    • Identifying and executing new test initiatives associated with copy, landing pages, keyword match types, bid strategies, and more
    • Meeting the client's goals while pacing to an allocated spend
    • Leveraging management tools like SA360, Google Ads, and Microsoft Advertising
  • Assists in the development of comprehensive search reports while leveraging tools like Tableau, Looker Studio, Semrush, and publisher platforms
  • Develops & presents reporting insights to clients and internal teams in a manner that uses data to tell stories
  • Effectively balances workload while meeting deadlines and quality expectations for deliverables
  • Helps develop search strategies and recommendations for yearly and ad hoc plans
  • Supports others within the search team by providing QAs, maintaining process documentation, and more
  • Assists in developing innovative practices that make the team more efficient, serve our client's goals, and more
  • Communicates & collaborates effectively with other internal teams (analytics, account management, AdOps) as well as our vendor partners (primarily Google & Microsoft) and external clients
  • Remains current with the latest digital marketing trends and practices.
  • Contributes positively to our culture. Bring your whole self, be proactive, be kind, and have fun

Qualifications:

  • 2-4 years of digital media planning and buying experience
  • Minimum of 3 years experience in activating paid search campaigns and other Google offerings (YouTube, GDN, Discovery, etc)
  • Direct experience within paid search and YouTube ads management platforms (SA360, Google Ads, Microsoft Advertising)
  • Working knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, Slicers, nested IF statements)
  • Strong understanding of how to use different YouTube campaign types for different client goals (Awareness, conversion etc)
  • Strong organizational, communication, negotiation, and analytical skills with exceptional attention to detail
  • Proficiency in critically analyzing and processing data, as well as skillfully developing and communicating insights and recommendations from data through both spoken and written forms
  • Knowledge of the following is preferred:
    • Online analytic-focused platforms (Google Analytics, Adobe)
    • Ad serving platforms outside of paid search (CM360 preferred)
    • Tagging and tracking solutions
    • Testing methodologies for statistical significance and quantitative analysis
    • Forecasting performance based on historical data
    • Tableau, MySQL, Datorama, and Looker Studio

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