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Sr. Manager

2 months ago

Atlanta, United States Avature Full time

The Sr. Manager, Social Media will take a “consumer-first” approach to lead the development and implementation of comprehensive social media strategies to engage consumers and grow GP’s brands. This individual will effectively understand, reach and engage our target audiences through integrated media plans and breakthrough communication to improve awareness, connection and conversion of our brands across the paid social media, influencer marketing, and organic social media. This role requires one to apply critical thinking skills to solving business problems with a solutions-oriented approach while successfully navigating GP business processes, tools, resources, people and vision to maximize profitability and deliver business results. Responsibilities Lead development and execution of social media vision, strategies and channels for GP brands, including development of social-first campaigns that recruit new HH’s, and align with broader business objectives & goals. Champion and accelerate adoption of emerging trends in culture, influencer marketing, paid social, organic social, and social commerce. Develop the social platform framework and strategic roadmap across TikTok, Meta, Pinterest & YouTube. Provide thought leadership to Brand teams, Sales teams & the Consumer Experience organization, including social and influencer marketing training for all relevant stakeholders, to help improve social media fluency. Build framework for social media analytics that provides data-driven insights, real-time marketing trends, performance management, and brand reputation risks. Collaborate closely with the Corporate Communications team to implement community management best practices. Create roadmaps and POV’s to continue growing the social media capability. Influencer Ideation (25%) Oversee both one-off and long-term creator partnerships, develop creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders. Manage Influencer agency partnerships. Team Management (15%) Build an in-house team of social media specialists skilled in marketing strategy, social media analytics, social media technology platforms, creative, community management and paid/organic media. Oversee monthly reporting, analyze channel performance, and provide actionable insights to meet KPIs and accomplish growth goals. Content Management (10%) Collaborate cross-functionally within organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk. Collaborate with creative teams to optimize content for social media. Ensure all brands have sufficient unique assets to sustain campaigns based on best practices POV. Who You Are (Basic Qualifications) Bachelor’s degree (or 4 years of social media experience). Experience navigating Facebook, Instagram, TikTok, Pinterest, and YouTube platforms in a professional setting. Experience with analytics and KPIs. What Will Put You Ahead 3 years of experience building and managing campaigns on Facebook, Instagram, TikTok, Pinterest, and YouTube. Experience learning/adopting new tools. Knowledge of different digital media platforms, industry trends, key players, and digital media supply chain for multiple channels (programmatic, social, search). 5 years of experience in media buying and/or planning at a CPG brand or media agency or other social buying platform is preferred. Experience working in matrixed organizations with multiple stakeholders and developing relationships with external partners and internal capabilities and influencing and securing alignment from brand leaders. At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. #J-18808-Ljbffr