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Senior Analyst, Digital Marketing

3 months ago

McLean, United States Hilton Full time

***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Digital Marketing (MarTech), you will harness data and analytics to refine the customer journey and amplify personalization efforts across Hilton’s digital channel. Reporting to the Senior Manager, Digital Marketing, you will also support the implementation and governance of our digital content taxonomy, ensuring it aligns with organizational objectives and is uniformly applied across all platforms.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  • Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Develop, measure, and improve upon Hilton's digital content targeting and personalization strategy to deliver a superior customer experience, drive revenue uplift, and increase conversion.
  • Report against Digital Marketing-specific metrics that focus on content performance and projects supporting MarTech objectives. This includes providing regular snapshots of website performance, extracting engagement insights, and making data-driven recommendations.
  • Help scale our targeting capabilities to in-language versions of our webpages and participate in defining content publishing and authoring operating models for global content.
  • Contribute to digital tagging/tracking processes, ensuring that website components and links have appropriate tracking for reporting purposes.
  • Advance the goals of Digital Marketing as we support business and MarTech objectives. This includes applying a strong knowledge of digital best practices, recommending new technologies, advocating for enhanced digital capabilities, and encouraging alignment between partner teams.

How you will collaborate with others:

  • Deliver cross-channel content activations at scale in partnership with MarTech partners, marketing teams, and other partners.

What projects you will take ownership of: 

  • Manage a robust pool of targeted content and support the governance of this content, ensuring that messaging is up-to-date and relevant to customers.
  • Govern the use of our digital content taxonomy to ensure alignment across different teams, channels, and platforms.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

  • Three (3) years of experience in Digital Marketing or e-Commerce.
  • Proficiency in web tracking and analytics, with experience setting up reporting dashboards and creating new segments.
  • Experience creating user stories and mapping digital customer journey flows.
  • Ability to work a hybrid schedule from the Addison, TX or McLean, VA office (3 days per week)

It would be useful if you have:

  • BA/BS Degree, specializing in Marketing, Digital or Analytics
  • Experience with Adobe Analytics
  • Knowledge of the broader travel industry and its digital capabilities and MarTech trends in outside sectors. 
  • Experience with management of a large taxonomy or governance of a content or customer database, ensuring that it is up-to-date and aligned with organizational objectives. 

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.