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Vice President, Digital Marketing

3 months ago

McLean, United States Appian Corporation Full time
Job DescriptionJob Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Responsibilities:

  • Set and implement the digital marketing strategy for Appian that aligns with the overall company vision and marketing/GTM strategy

  • Oversee digital operations to increase demand, enhance sales and our overall customer experience, identify additional engagement and sales channels, attract quality traffic to our web properties, and promote our online presence. This applies for existing customers and partners as well as net new prospects.

  • Create and innovate on programs to drive increased quality traffic to Appian web properties as well as more personalized experiences for segments and cohorts of visitors

  • Leverage, recommend and implement marketing technologies (working closely with Business Technology) to implement a world class digital experience spanning market awareness, education, and demand generation.

  • This role serves on the Marketing leadership team to set and drive overall marketing strategy, objectives, and programs

  • Lead the evolution of our web properties, paid media programs, SEO, marketing operations functions,

  • Implement a framework for experimentation and learning for our digital initiatives

  • Regularly manage and review pipeline performance metrics with key stakeholders, including leaders and analyse ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.

  • Understand and leverage data and analysis of our digital content and how that impacts our customer engagement and sales pipeline.

  • Work collaboratively with Marketing leaders and teams, Rev Ops, Business Technology, Sales and Customer Success

  • Build and manage a team of high performing marketers and analysts focused on growing our presence and global business

  • Manage the department budget and make ROI centered decisions for near term and future investments.

Qualifications: About You:

  • Bachelor's Degree required

  • 12+ years B2B experience including leading diverse teams - functional and geographical

  • Confident with B2B software marketing performance KPIs and optimisations

  • Experienced in crafting and executing results-driven digital programs

  • Proven success in working collaboratively with Growth Marketing, Executive leadership, and Sales functions.

  • Critical thinking, problem solving skills, hands-on approach

  • Excellent project management skills

  • Strong verbal and written communication skills

  • Experienced in managing vendor relationships

  • Experienced in using CRM, Marketing Automation, web analytics systems/tools

Tools and Resources

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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