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Manager, Pricing
1 month ago
As the Manager – Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig’s Away From Home (AFH) business, which covers multiple industries including office, foodservice, workplace, hospitality and college/university. This role will be a critical piece in helping to shape future AFH strategy by working directly with our AFH sales team and customers to maximize growth and drive efficiency in our trade investments. In this role, you will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Commercial, Marketing, Finance, and other functions to develop optimal pricing and promotional programming aimed at hitting annual operating plan (AOP) metrics. This is an exciting time to join the team in a growing category for KDP that will have significant impact on the multi-year strategic growth plan for the Total US Coffee Business Unit.
This position is based at our HQ in Frisco, TX and will have a hybrid schedule (3 days in the office and 2 days from home)
What you will do:
Partner with Product teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend.Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.Develop and monitor pay for performance elements of funding. Ensure programs are equitable, transparent and measurable. Create annual and long-term retail strategies that maximize the System’s ability to capture value built upon a strong understanding of the behavior of both consumers and distributors. Strategies are inclusive of price points, program incentives (growth, new account acquisition, beverage consumption), distributor margin expectations and Keurig System value chain requirements.Incorporate AFH go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolioPartner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.Work with broader HQ Revenue Growth Managers to ensure process compliance and controls are met.