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STEPS Social Media Specialist

2 months ago

Lexington, United States University of Kentucky Full time
Posting Details

Posting Details

Job Title STEPS Social Media Specialist
Requisition Number TE08495
Department Name 8T110:College of Social Work
Work Location Lexington, KY
Salary Range $20 - $23 per hour
Type of Position Temporary
Position Time Status Full-Time
Required Education
Required Related Experience
  • Video editing, knowledge of reels, shorts and short form video content required
  • Experience managing social media strategies across multiple platforms required.
  • Knowledge of paid ads and Adobe products preferred.

Required License/Registration/Certification
Physical Requirements
Repetitive and prolonged motion typical of desk work (sitting/bending/standing/twisting/typing/screen time); lifting/pushing/pulling objects up to 20lbs; light travel required for events

Shift
40 hours per week; primarily Monday - Friday during business hours with some evening and weekend work on an as needed basis.

Job Summary
The College of Social Work is seeking a highly motivated Social Media Specialist to develop, implement and analyze the College's social media strategy. The Social Media Specialist will be responsible for the content strategy for the College's social media platforms, including X, Instagram, Facebook, LinkedIn, and TikTok, as well as the creation of graphics, videos and photos to be shared across those platforms.

Responsibilities:
  • Develop relevant and engaging content for the College's social media platforms, staying up to date on current social media trends, tools and best practices.
  • Create high-quality graphics and videos to be shared across all platforms, maintaining the College's brand standards and voice.
  • Implement social media strategies that align with the College's goals and execute those strategies, boosting social media engagement.
  • Track and analyze social media metrics to gauge the effectiveness of the social media strategy and various social media campaigns.
  • Prepare monthly social media reports and suggest improvements to optimize engagement.
  • Create and maintain paid social media ad campaigns to maximize reach to targeted audiences.
  • Collaborate with constituents across the College of Social Work and the University of Kentucky to stay connected with all the events, research, conferences, etc. that the College's faculty, staff and students are participating in.
  • Conduct market research to identify opportunities for growth and improvement across channels.
  • Be a self-starter and an expert in the social media field, creating eye-catching content that represents the College's mission and brand.

Skills / Knowledge / Abilities
Does this position have supervisory responsibilities? No
Preferred Education/Experience
Deadline to Apply 09/29/2024
Our University Community
The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.