Search Marketing Campaign Specialist

2 weeks ago


Lexington, Kentucky, United States Valvoline Global Full time
About Valvoline Global

Valvoline Global is a leading provider of automotive and industrial solutions, with a rich history dating back to 1866. As a worldwide leader, we create future-ready products and best-in-class services for partners around the globe.

Job Summary

We are seeking a highly skilled Search Marketing Campaign Specialist to join our team. In this role, you will be responsible for delivering best-in-class search execution, designing strategy, executing, optimizing, and reporting on Valvoline Global Products Paid Search campaigns.

Key Responsibilities
  • Creating keyword and copy strategy
  • Designing and executing ongoing Search testing and optimizations
  • Managing, reviewing, and performing daily responsibilities associated with Google Ads/Search and Bing Search
  • Reporting Search performance
  • Staying up-to-date with search engine and PPC industry trends and developments
Requirements
  • Bachelor's degree in business, marketing, advertising, or related area
  • Minimum of 2 years experience managing and executing paid search campaigns
  • Strong written communication skills
  • Ability to build effective working relationships
Preferred Qualifications
  • Bilingual, ability to read/write English and Spanish language
  • Experience managing paid search campaigns in-house for a large organization
  • Google Search Certification
  • Experience in other forms of digital media (i.e. Social, Programmatic, Online Video)
Benefits
  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)
  • Incentive opportunity
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays
  • Employee Assistance Program
  • Employee discounts
  • Tuition reimbursement
  • Adoption assistance


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