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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Senior Product Marketing Manager
2 months ago
Boston, United States Nexthink Full timeJob DescriptionJob DescriptionCompany DescriptionNexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first...
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Boston, United States Constant Contact Full timeConstant Contact Product Marketing is seeking a senior product marketing manager to support exciting advancements to our digital marketing platform. You’ll join a team of passionate, collaborative and driven professionals who know how to deliver complex projects and have fun! The ideal candidate will have experience in using data to define buyer personas...
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Senior Product Manager, Global Marketing CNS
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Senior Product Manager, Global Marketing CNS
1 month ago
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Senior Product Manager, Global Marketing CNS
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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Manager / Senior Manager Product Marketing
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Senior Product Marketing Manager
1 month ago
Please be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Career's page.Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic's platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.As part of our Product Marketing organization, you will lead the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic's Enablement Cloud platform. You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and buyer experience.THIS IS AN INDIVIDUAL CONTRIBUTOR ROLEWho you are:As the Senior Product Marketing Manager reporting to the Senior Director of Product Marketing, you will lead the positioning, messaging, and go-to-market strategies for Seismic's sales content management offerings. These include several SKUs and capabilities that allow sellers to find and discover content easily and sales enablement teams to manage and govern the content lifecycle efficiently. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value.What you will be doing:Partner with Product Marketing to establish the go-to-market (GTM) vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.Lead and develop product positioning and messaging by understanding our brand and customer needs when it comes to social selling and buyer engagement, which includes influencing the product roadmap, market trends, and the competitive landscape.Research and create audience-centric messaging, positioning, and value propositions for product areas that highlight unique strengths that clearly differentiates Seismic from competitors.Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects.Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecards, etc.Support efforts on pricing and packaging optimization strategies for the business.Establish strategies to drive retention, upsell, and cross-sell for the product area.Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders.What you bring to the team:4-6 years of experience in product marketing, product management, or similar discipline at a B2B, SaaS companyExperience working with sales enablement, martech, and content management systems (CMS) a plus, but not requiredAbility to adapt and work at a fast-paced growth startupProven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goalsExceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narrativesStrong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-makingExperience using customer, competitive, and market intelligence to inform product roadmap and GTM strategyMBA, EMBA or equivalent advanced degree preferredWhat we have for you:Take time to rest and recharge with generous time off, paid company holidays and end of year company shutdownMedical, dental, vision, employer-paid life insurance and disability benefitsAccess to Health Savings Account (HSA) with $1,000 Single/$2,000 annual employer contributionAccess to free paid telemedicine and wellness offers through medical planFertility and family planning benefits with financial assistance for adoption and surrogacyPaid parental leave and family caregiver leavesAnnual professional development reimbursementMental health support with 12 free counseling sessions for you and your family members401k with annual employer contributionEquity program and performance-based bonusesBring Your Own Device technology stipendSeismic Cares Program with charitable donation matchingCommunities of Belonging (employee resource/affinity groups)If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at ****** in San Diego and with employees across the globe, Seismic is the global leader in salesenablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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