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Consumer Insights Manager

2 months ago

Austin, United States Tecovas Full time

Tecovas is the first direct-to-consumer western brand, founded with the simple goal of making the world’s best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. 

Tecovas is looking for a Consumer Insights Manager to lead the development and socialization of consumer insights throughout the company. Reporting directly to the Vice President of Strategy, you will lead the development, analysis and synthesis of consumer and marketplace data and champion these insights to relevant cross-functional leaders to inform decisions across product, marketing, and channel strategies. 

As the Consumer Insights Manager, you will be responsible for understanding insight needs for key decision makers across all teams, building an insights roadmap, and developing and sharing insights with all relevant stakeholders to support business decisions. You will lead the creation and execution of both qualitative and quantitative research efforts as well as analysis of this research and internal customer data.

This position is a hybrid role with the candidate strongly encouraged to work from our HQ office in Austin, TX with the ability to work remotely on other days. 

What you’ll do: 

Conduct Research and Analyze Insights:

  • Design and launch quantitative and qualitative research studies, including surveys, focus groups, and interviews.
  • Analyze and interpret complex data from research and other internal or external sources to uncover consumer trends, preferences, and behaviors.
  • Identify and articulate consumer needs and develop rigorous and detailed profiles defining key customer segments and customer journeys.
  • Build and manage ongoing customer insights tools, including recurring product surveys and brand health studies. 
  • Develop and maintain reports and presentations synthesizing analysis into clear, actionable insights and recommendations. 

Stakeholder Collaboration:

  • Collaborate with functions across the organization, including product, marketing, ecommerce, and retail, to understand upcoming decisions and consumer insights needs from each team. 
  • Serve as a strategic partner to cross-functional teams and senior leadership, sharing insights in a timely manner to support decision making. 
  • Socialize insights with all teams to develop a shared understanding of our consumers, championing our core consumer segments throughout the organization.
  • Work with external research vendors and consultants as needed to augment internal capabilities.

Project Management:

  • Develop an insights roadmap that addresses and prioritizes needs for each team and socialize with cross-functional leaders.
  • Manage multiple research projects simultaneously, ensuring timely delivery and adherence to budgets.
  • Ensure high-quality execution of all research initiatives, maintaining rigorous standards for data integrity and validity.

Innovation and Improvement:

  • Stay informed of industry trends, new research methodologies, and best practices.
  • Continuously seek ways to improve research processes and deliver more impactful insights.

Experience we’re looking for:

  • BA/BS degree from a top-tier institution and demonstrated academic excellence and/or top-tier MBA program
  • 5+ years of experience managing and developing customer insights at a consumer brand or strategic, research, or marketing consulting firm.
  • Experience designing and leveraging qualitative and quantitative research methodologies.
  • Experience developing consumer segments/profiles and defining customer journeys.
  • Experience analyzing and synthesizing multiple sources of information into meaningful conclusions. 
  • Experience communicating insights and recommendations to decision makers including senior leadership.
  • Experience managing multiple projects/workstreams simultaneously. 

What you bring to the table:

  • You possess strong analytical and communication skills.
  • You are driven by intellectual curiosity to pursue deeper-level insights that generate fresh and innovative conclusions.
  • You are objective and have a critical eye to accurately represent consumers and their behavior. 
  • You have strong business acumen and an eye for creative design.
  • You have a desire to scratch the 'entrepreneurial itch' and learn in a fast-paced environment.
  • You have an independent, results-driven work ethic.
  • Utmost character, honesty, and transparency so as to accurately represent our brand ethos.

Full Time Benefits & Perks: 

  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts


About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 32 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant If you’re on the fence, just give it a try 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply