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Sr. Marketing Manager, Benign General Surgery

2 months ago

Peachtree Corners, United States Intuitive Surgical Full time
Job Description

Primary Function of Position:

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leadership, you will develop, drive, and help the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force-Bipolar etc.).

This position will be accountable for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery business. The team member will be expected to establish excellent relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

Essential Job Duties:

  • Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery.
  • Develop qualitative and quantitative data and experiences to segment and deeply know existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
  • Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
  • Assimilate General Surgery market trends and their potential implications to current and future work/projects.  Know competition and develop market-leading differentiation.
  • Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
  • Work with Key Thought Manager surgeons to better know how the da Vinci Surgical System and instruments are being utilized and establish how to communicate that value proposition to other physicians.
  • Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
  • Build relationships with key society members to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
  • Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
  • Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
  • Drive cross-functional teams to deliver high value marketing projects and programs.
  • Deliver impactful presentations to senior and executive Intuitive leadership.
  • Be a market resource in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive's footprint and growth trajectory in this area.
  • Be an advocate of the Intuitive culture; learning and embodying the company’s personal expectations for success.