Senior Marketing Manager
2 weeks ago
The Senior Marketing Manager is responsible for developing, establishing and maintaining world-class marketing strategies to meet organizational objectives and effective management of the marketing, advertising and communication programs of the organization.
Benefits:
Medical Insurance Prescription Drug Plan Dental/Vision Insurance Employee Incentive Plan Flexible Spending Account Cash Accumulation Plan-401K Life/AD&D Insurance Short- Term/Long-Term Disability Vacation Plan Paid Holidays Employee Assistance Program Adoption Assistance Program Tuition Reimbursement Maternity/Paternity Leave Pet Insurance
Essential Functions:
Innovate and lead development of new product concepts and service offerings in targeted categories. Manage marketing programs to introduce the new product and service offerings to the sales organization, the targeted customer base and the market to achieve sales goals. Develop marketing strategies, customer value propositions and support programs that will elevate the perception of NWF as an innovative supplier. Recommend and coordinate efficient use of marketing resources and technologies to meet organization needs. Maintain a clear understanding of NWF's capabilities and how they provide relevant support for industry and specific customer expectations & requirements. Create and manage product/service marketing plans including strategy and positioning, market research, competitive analysis and market share assessment. Provide the sales organization with leadership and effective marketing support including sales tools, training, administrative support and problem solving capability. Lead coordination and participation in customer product and trend presentations as well as trade show exhibitions. Perform other duties and/or handle additional projects as assigned.
Qualifications:
Requires a Bachelor's Degree in Marketing/Advertising or Business Administration with substantial real life marketing function experience. Demonstrated experience and abilities in marketing food products that can include B to B ingredients, commercial food service, consumer brand/product management and other related segments. Minimum of 10 years business experience that included leadership involvement in market research, segmentation and positioning, product development, business development, strategy development and project and program management. Up to 25% domestic travel typical. Demonstrated leadership abilities that include establishing strategic direction, delivering results through wide organizational involvement, and maintaining a strong customer focus. Strong verbal & written communication skills, analytical abilities, organization skills and strong knowledge of Adobe applications, Microsoft 0ffice and Lotus Notes.
Work Environment: General office setting
Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. New Weds Foods is an Equal Opportunity Employer
Newly Weds Foods will only employ those who are legally authorized to work in the United States without assistance or support from Newly Weds Foods. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.
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