Senior Marketing Manager

2 months ago

Chicago, United States AKIRAshopAKIRA.com Full time

AKIRA Senior Marketing Manager


In 2002, AKIRA opened the doors to its first women's clothing boutique in Chicago. Since then, the company has extended its reach to 35+ stores across the United States, as well as a thriving eCommerce business (shopAKIRA.com.) AKIRA is extremely well-poised for sustained growth as we continue to build a nationally recognized brand.


AKIRA’s culture has one very large, distinct difference from other high fashion competitors: Fanatical, Obsessive Attention to the consumer’s needs and desires. The core principle for all employees at AKIRA is to Act and Think Like an Owner, and this belief can be reflected across all areas of the company.



The Position

Senior Marketing Manager



Location

Chicago, IL (On-site)



Overview:

AKIRA is seeking a dynamic and experienced Senior Marketing Manager to lead our customer acquisition efforts at AKIRA. This role is pivotal in driving growth by overseeing both paid and owned marketing channels, with a primary focus on attracting new customers and brand loyalists. As a key member of our marketing team, you will be responsible for developing and executing strategies that effectively build the pipeline of new customers while maximizing retention and engagement of existing ones. The ideal candidate will have an assertive, action-oriented approach to setting and pushing ambitious growth goals.



Essential Functions:

  • Develop and implement comprehensive marketing strategies to acquire new customers and drive growth in customer base
  • Manage owned marketing channels such as SEO, content marketing, email marketing, and organic social media to increase brand visibility and attract prospects
  • Collaborate closely with the creative team to develop compelling campaigns and marketing materials that resonate with our target audience
  • Manage external agency relationships; provide overarching strategy and direction
  • Analyze campaign performance and KPIs to optimize tactics and ensure efficient allocation of marketing budget
  • Lead cross-functional efforts to align marketing strategies with sales objectives and overall company goals
  • Stay on top of industry trends and best practices in digital marketing, leveraging insights to drive continuous improvement and innovation
  • Eager to be a part of a growing business, with an assertive, action-oriented approach to setting and pushing ambitious growth goals.



Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 6+ years in a senior marketing role with a focus on customer acquisition and pipeline growth, ideally within the fashion, eCommerce or retail space
  • Strong understanding of paid and owned marketing channels, including hands-on experience with digital advertising platforms and analytics tools such as Google Analytics
  • Demonstrated success in developing and executing strategic marketing plans that drive measurable results
  • Excellent leadership and communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
  • Analytical mindset with proficiency in data analysis and reporting to drive data-driven decisions
  • Creative thinker with a passion for innovation and staying ahead of industry trends



The Ideal Candidate Has/Is:

  • Exceptional work ethic and motivation to meet strict deadlines
  • Excellent written and verbal communicator
  • Outstanding organizational skills, with keen attention to detail and diligent task follow-through
  • Ability to multitask and prioritize in a fast - paced, dynamic environment
  • Highly collaborative, responsive team player



Diversity & Inclusion:

At AKIRA we believe that treating everyone in a first-class manner is essential to fostering an inclusive environment that reflects our values and our community. This is deeply rooted in our company's principles, culture, and fashion. We continuously strive to cultivate a company where employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. Our unique workforce is directly linked to our success and makes us stronger collectively.



Benefits and Perks:

AKIRA offers competitive benefits for full time employees, including Medical, Dental, Vision, Pet, Life, LTD, FSA/HSA/Dependent Care FSA, Flex Transit (CTA), 401(k), and employee discount. We are committed to encouraging internal development and providing significant career enrichment opportunities. Most importantly, what has propelled AKIRA’s growth and success over the years has been the dynamic culture within the company - if you’re filled with passion, have a strong desire to get things done, and if you want to go to a place where you know your work matters and where you can implement your ideas and decisions, then AKIRA just might be the place for you.



Job Type: Full Time

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