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Senior Product Marketing Manager

2 months ago

Chicago, Illinois, United States Swift Medical Full time
Job Opportunity

Swift Medical is seeking an experienced and dynamic Senior Product Marketing Manager to drive product marketing strategies and enhance product positioning.

Key Responsibilities
  • Develop and Execute Go-to-Market Plans
    • Collaborate with product management to define product positioning and develop compelling marketing materials.
    • Coordinate with sales teams to ensure successful product launches and market penetration.
  • Competitive Intelligence and Market Research
    • Drive and coordinate competitive intelligence across the organization.
    • Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
  • Product Knowledge and Sales Enablement
    • Coordinate the execution of the product knowledge base.
    • Develop and maintain sales collateral, including battle cards, sales scripts, and competitive analysis.
  • Marketing and Communications
    • Create and maintain compelling marketing materials, including product information, presentations, case studies, and whitepapers.
    • Develop and maintain KOL relationships alongside clinical leadership.
  • Process and Quality
    • Own the process for approval and release of all customer-facing materials.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 5 years of experience in product marketing in healthcare, preferably to enterprises and providers.
  • Strong understanding of market research techniques and data analysis.
  • Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messages.
  • Proficiency in marketing tools and platforms, including CRM, marketing automation, and analytics software.
  • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Collaborative mindset with strong interpersonal skills to work effectively with cross-functional teams.
  • Comfortable travelling within North America.

Please note that this is a remote opportunity within the United States.