Director of Data Management

Found in: Jooble US O C2 - 2 weeks ago

Hoboken NJ, United States Linkwell Health, Inc. Full time

Job Description Linkwell Health, the premier consumer experience company serving health plans and health services organizations, seeks a Director of Data & Analytics. In this role you will use proven technologies to analyze the performance of Linkwell's programs. The Director of Data & Analytics will advocate for the use of best practices in program measurement and identify opportunities to deploy emerging tools for more advanced insights.
In this position, your key performance areas (KPAs) will include:
Prior experience with Adobe Consumer Journey Analytics, Google Analytics GA4, Looker Data Studio, and other web analytics technologies.
Collaborate across multiple stakeholders to establish clear data requirements during program design.
Ability to think creatively about how data can provide ongoing value to Linkwell's products.
Experience with digital publishing and distribution across multiple channels like email and social media.
Proven ability to troubleshoot and resolve data issues.
Demonstrate value in Linkwell's approach to content marketing and consumer engagement through consistent program tracking.
Manage internal and external resources to implement reporting tools and procedures that clearly show program performance.
Automate and educate so that data is used effectively by the whole organization
Deliver regular reporting and analysis to internal stakeholders.
In this position, your key performance indicators (KPIs) will include:
Establish a data and reporting process that scales with our business.
Identify opportunities to improve and codify how data is collected across Linkwell’s products.
Provide reports that are clear, accurate, and built on sound data.
Work to improve the data and reporting infrastructure.
Bachelor's degree
~5+ Years of experience as a data analyst or similar role in digital publishing or online marketing.
~ Expertise with Adobe Consumer Journey Analytics, Google Analytics, Data Studio, Javascript, and Python.
~ Experience with CMS software like Drupal and Wordpress.
~ Ability to use data to tell a story.
~ This position is fully remote but could require occasional travel.
Linkwell Health is an equal opportunity employer offering competitive benefit packages, including healthcare, 401(k), and stipends for wellness and remote work.
Linkwell Health is the premier consumer experience company serving health plans and health services organizations. Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health. Linkwell creates transformative content that rapidly enables health services organizations to engage consumers in real-world health conversations, while also accelerating brand awareness, acquisition, retention, and business outcomes. this is a remote position #J-18808-Ljbffr

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