Director of Brand and Content

4 weeks ago


Redwood City CA, United States Simpplr Inc Full time

The role will have a high impact on the journey forward for Simpplr, an AI-powered integrated employee experience platform ranked as a top leader both by Gartner and Forrester. The role will drive the establishment of brand, thought leadership, and research insights as critical differentiators and strengthen Simpplr's leadership in the market.
Own, shepherd, and develop our brand, with the goal of building a brand that the market associates as the leading brand in the category.
Working with your team, you will develop brand elements, guidelines, and assets and ensure that key marketing, sales, and corporate materials and experiences are on-brand.
You will lead creative, content, brand storytelling, social, PR, website, on-brand presence at events and webinars, etc., You will work with your teams on the content calendar and deliver high-quality, on-brand content that helps the business achieve its revenue and category leadership goals. Content types include eBooks, white papers, blog articles, infographics, podcasts, contributed media write-ups, etc.
You will be driving how we project our thought leadership and subject matter expertise, especially in AI and employee experience.
Research insights are a key part of our brand, and we are known for publishing influential annual reports. You will be driving the maximum impact of such research for brand awareness and amplification.
You will also be responsible for controllable on-brand presence and messaging on the major social media platforms, relevant 3rd-party websites, and review sites such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
You align with Simpplr's Mission: "To enable a positive work environment by helping organizations be open and caring" and believe it's critical for organizations to have strategies that help connect, align, and engage employees.
~ We're looking for a leader who prioritizes nurturing creative talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.
~ At least some of it is in products/platforms positioned for enterprise buyers and buying teams.
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