Digital Site Content Senior Associate

2 weeks ago

New York City, United States Ralph Lauren Full time
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Sr. Associate, RLE-NA Site Content will be responsible for identifying and integrating content strategies to drive engagement and meet financial goals. They will collaborate with all stake holders on identifying and briefing content requirements for RalphLauren.com. The Sr. Associate will play a role in elevating the brand and improving quality of sales by delivering enhanced storytelling, personalized journeys and removing friction from the shopping experiences in partnership with NA Marketing and Digital counterparts.

Essential Duties & Responsibilities
· Support the effort to achieve financial plans of DTC-NA by delivering innovative, personalized creative content, balancing broad brand messaging requirements with platform needs. · Develop the site content strategy for all assigned agnostic site content and RLS digital needs: Store of the Future, Virtual Stores + store LPs. · Responsible to review site content and strategies for RLE-Canada and for briefing any net new content needs. · Support in developing and executing the strategy and content schedule for RL App, Flagship and new markets. · Liase with storytelling or app manager for the implementation of any new digital enhancements. · Create and manage project briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team · Collaborate with global and regional partners on the execution of content, including reviews and technical set up. Communicate the strategy and drive the change management of the project to all cross-functional team members · Manage alignment of creative assets and content refreshes with both internal and external partners, including approvals from relevant Brand and Creative teams. · Analyze content data on core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and develop key actions and communicate results to cross-functional teams

Experience, Skills & Knowledge
·Excellent written and verbal communication and follow through skills ·Brand marketing and e-commerce experience ·Strong sense of urgency and the ability to embrace and maximize a changing landscape ·Highly adept at multi-tasking and setting priorities ·Proactive and positive, with a "can-do" attitude; a collaborative team player and leader who takes a thoughtful, strategic approach ·Capability to consider multiple angles in creating content strategies, balancing brand engagement against immediate financial impact ·Strong web measurement, reporting and analysis skills identifying areas of opportunity via weekly, monthly reports ·Effective and persuasive presentations (verbal and written) for project teams and business leaders ·Ability to work independently and with a cross-functional team including CIEM, business and marketing stakeholders ·Strong critical thinking and problem-solving skills ·Relevant work experience in e-commerce, with experience in content development and optimization

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