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Gregory Brand Content Manager
4 months ago
Who We Are:
Who
Since 1977, Gregory Mountain Products has been a legacy brand in the outdoor industry and our products are sold in over 45 countries. We are a global leader in backpacking, hiking, everyday adventure and active travel products. We believe that exploration is all about the spirit and drive to make your life what you want, and our mission is to build gear you can trust to take you there. We have received countless innovation and product awards over the years, but most importantly our packs have been worn on millions of adventures and helped create a million smiles along the way.
What You'll Be Doing:
The Brand Content Manager will play a pivotal role in crafting and communicating the voice, image, and brand storytelling for Gregory Mountain Products. They will be instrumental in creating successful sell-in marketing stories and collateral for the wholesale channel, as well as campaigns that are in alignment with the branding strategy for sell-through in Gregory’s wholesale and direct to consumer channels.
This position includes researching the market and analyzing trends to contribute to the organization's marketing strategy and providing guidance as to how to best reach the target market. The Brand Content Manager works closely with the Product Line Management team and acts as an important bridge between the two departments. This position is tailored for a passionate individual who thrives in the dynamic world of outdoor content and campaign development and is eager to promote our brand's ethos, products, and values through compelling strategy, content, and campaigns.
We're Excited If You Have:
Bachelor’s degree in Marketing, Communications or related field.
Proven experience in content management, brand storytelling, campaign creation or similar roles.
5+ year experience in content creation and campaign development or executional marketing positions
Strong written and verbal communication skills
Vigorous attention to detail and ability to manage and track numerous projects simultaneously
Photography and video sensibility, creativity, and compositional understanding
The ability to independently move projects forward, prioritize tasks and meet deadlines
Knows how to have a good time, curious and passionate
Why You’ll Love Working Here
Our North America office is located just a few miles south of downtown Salt Lake City at the base of the Wasatch Mountains, giving our small, tight-knit team amazing access to world-class hiking, biking, fishing, skiing and snowboarding within a stone’s throw of the office. With 360-degree views and open windows, you can enjoy the fresh air and you can feel the energy of the mountains all around you.
At the risk of giving the ole sales pitch, we are proud of our culture at Gregory, so why not tell you about it. The work environment is fun and dynamic, with no shortage of learning opportunities due to our highly collaborative environment. We have a work-hard, play-hard mentality and are supportive of finding a healthy work/life balance. When it comes to professional development, our high employee retention rate and tenured team is the best indicator that there is no shortage of opportunities to learn and grow. We are fortunate to have a passionate and supportive parent company, Samsonite, a world leader in the travel space, which provides financial stability and allows us to pay competitive salaries with great benefits. At the end of the day, we put a lot of value on each and every one of our team members.
What We Value
We are a product-driven company, so we place a huge amount of value in high quality design, craftsmanship, materials, and responsible sourcing. We care about our outdoor playgrounds and the future of the planet, so we seek out environmentally conscious innovation and take real, science-based steps to measure and reduce our overall footprint. We believe in the incredible physical and mental health benefits we acquire from spending time outdoors. We seek to foster aspiration without intimidation, and we welcome all adventurers.
Our passion drives us to ensure every one of our products bears the mark of our hands-on, ground-up effort to curate new ideas, materials and technology to deliver something that is uniquely Gregory. This ingenuity and passion-driven mission can be felt beyond our products across all aspects of the company. It informs the style in which interact with our customers, our consumers, and our community. No matter how our consumers define adventure or wherever their curiosity leads them, it’s our job to enhance and empower their experiences.
Gregory is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
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