Remote B2B Product Marketing Director

3 weeks ago


Chicago IL, United States Northern Impact Full time

One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibilities will include crafting product positioning, messaging, and go-to-market strategies, facilitating seamless collaboration between product and marketing teams.
The ideal candidate will possess a deep understanding of consumer insights, innovative product development, brand positioning, and effective cross-functional collaboration with product strategy and development, marketing communications, and operations. Develop and refine a comprehensive marketing and growth strategy, detailing customer acquisition, retention, and go-to-market initiatives, and oversee its execution to drive new and recurring revenue and overall growth.
Support the creative development of campaigns, ensuring accuracy in feature, benefit, and claims representation.
Evaluate and analyze product revenue performance and marketing activities, recommending enhancements and evolution, while identifying opportunities for incremental growth.
Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies.
Lead the development of consumer personas and segmentation strategies.
Monitor and analyze the effectiveness of performance marketing campaigns, collaborating with the performance marketing team to iterate and implement strategies to enhance customer acquisition cost (CAC), improve customer lifetime value (LTV), and increase overall acquisition volume.
Track and report on key performance indicators (KPIs) to gauge the success and impact of marketing initiatives.
Bachelor's degree in Marketing, Business, or a related field; MBA is advantageous.
~8+ years of experience in product marketing, encompassing messaging, positioning, and communications strategy, preferably within the direct-to-consumer industry.
~Analytical mindset with the capacity to interpret data and drive data-driven decisions.
~ Experience leveraging consumer insights to develop impactful marketing programs and campaigns.
~


  • Marketing Director

    4 weeks ago


    Chicago, United States Peoplr Full time

    Job DescriptionJob DescriptionThis is a remote position.Marketing DirectorAre you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This...


  • Chicago, IL, United States Lessen Full time

    The Marketing Manager will support the development and execution of multi-channel marketing strategies, underlying tactics, and develop content needed to drive awareness and engagement across various verticals, assisting our Director of Marketing and marketing team. The Marketing Manager will also provide direct support and sales enablement for our inside...


  • Chicago, United States Archer-Daniels-Midland Company - ADM Full time

    Global Director, Digital Marketing - Remote - Any US office. The Global Director of Digital Marketing will lead the digital marketing transformation, driving the planning, development and activation of new digital strategies and capabilities with the Director, Marketing, Digital, Global, Remote, Staffing, Manufacturing, Technology


  • Chicago, United States Georgia IT Inc Full time

    Senior Marketing Coordinator Location: Remote Duration: 6 months CTH Job description JOB SUMMARY: The Sr. Marketing Coordinator works in collaboration with Combined's marketing and sales teams to help plan and execute agent incentive programs and regional marketing that support the growth and success of Combined's individual, small and mid-sized group...


  • Chicago, United States CareerBuilder Full time

    Senior Marketing Coordinator Location: Remote Duration: 6 months CTH Job description JOB SUMMARY: The Sr. Marketing Coordinator works in collaboration with Combined's marketing and sales teams to help plan and execute agent incentive programs and regional marketing that support the growth and success of Combined's individual, small and mid-sized group sales....


  • Chicago, United States Coupa Software Full time

    Responsibilities:Gain an understanding of key personas, use cases, and value drivers for Coupa productsDevelop clear, concise, and compelling product positioning and messagingEnable sales and customer success organizations to effectively understand and articulate the value of Coupa's offeringsCreate and manage the right set of sales tools, collateral, and...

  • Director, Marketing

    7 days ago


    Chicago, United States MJK Connections LLC Full time

    Director, Marketing & Digital Communications (Remote) Job Openings Director, Marketing & Digital Communications (Remote) About the job Director, Marketing & Digital Communications (Remote) MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description...


  • Chicago, United States Hitachi Automotive Systems Americas Full time

    Director, Product Manager - Core Products page is loaded Director, Product Manager - Core Products Apply locations Chicago, Illinois, United States time type Full time posted on Posted Yesterday job requisition id R0043430 Location: Chicago, Illinois, United States Job ID: R0043430 Date Posted: 2024-02-01 Company Name: HITACHI GLOBAL AIR POWER US, LLC...

  • Director, Product

    4 weeks ago


    Chicago, United States National Restaurant Association Full time

    We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and...


  • Chicago, United States Archer Daniels Midland Company Full time

    Job Description Global Director, Digital Marketing - Remote - Any US office The Global Director of Digital Marketing will lead the digital marketing transformation, driving the planning, development and activation of new digital strategies and capabilities with the goal of increasing awareness of ADM's full pantry. They will drive engagement and generate...

  • Marketing Manager

    3 days ago


    Chicago, United States Sycle Full time

    About Sycle Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our...

  • Marketing Manager

    21 hours ago


    Chicago, United States Sycle Full time

    About Sycle Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our...

  • Marketing Director

    5 days ago


    Chicago, United States Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...


  • Chicago, United States Archer Daniels Midland Company Full time

    Job DescriptionGlobal Director, Digital Marketing - Remote - Any US office The Global Director of Digital Marketing will lead the digital marketing transformation, driving the planning, development and activation of new digital strategies and capabilities with the goal of increasing awareness of ADM's full pantry. They will drive engagement and generate...

  • Marketing Director

    4 weeks ago


    Chicago, United States Peoplr Full time

    Job DescriptionMarketing DirectorAre you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...


  • Chicago, United States Coupa Software Full time

    Responsibilities: Gain an understanding of key personas, use cases, and value drivers for Coupa products Develop clear, concise, and compelling product positioning and messaging Enable sales and customer success organizations to effectively understand and articulate the value of Coupa's offerings Create and manage the right set of sales tools, collateral,...

  • Marketing Director

    4 weeks ago


    Chicago, United States Peoplr Full time

    Job DescriptionJob DescriptionMarketing DirectorAre you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative...


  • Chicago, United States National Restaurant Association Full time

    The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation....


  • Chicago, United States UX Hires Full time

    Content Marketing Manager - RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Director of...


  • Chicago, United States Schréder SA Full time

    Want to join a company with a century-long tradition of innovation and entrepreneurial spirit that pushes the limits of the smart lighting industry? A company that requires employees to broaden their expertise to not only light urban environments but also deliver services for engaging and interactive public spaces. With a rich heritage in engineering,...