Marketing Manager

4 weeks ago

Chicago, United States Sycle Full time

About Sycle Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our customers can grow their businesses through delivering high quality patient care and exceptional services that delight their customers. Small hearing care practices and some of the largest retailers utilize our software in 13 countries worldwide. The Sycle team is 120 strong. We are headquartered in Lone Tree, Colorado with offices in Alabama and Vancouver, and a large remote workforce. We are always on the lookout for exceptional talent to help us build and deliver market-leading tools that make a difference for our customers. Check out our job listings and apply Overview

If you’re both a marketing manager and a professional writer, the new Sycle Marketing Manager role offers the perfect opportunity to blend what you enjoy. The role owns powering up our content and sales tool development, social media, and SEO programs. As a leader in the audiology space, Sycle’s client base includes a majority of the market and key enterprise leaders. A major focus will also be establishing and managing a formal customer engagement and retention program. Day-to-day responsibilities include both program management and hands-on execution. A background in B2B marketing and professional level writing skills are essential.

An ability to collaborate with others, define needs, and execute will be critical as well as strong follow-up skills and attention to detail. The manager works with outside contractors and agencies. To share program status and results, solid presentation skills are important. B2B experience with technology companies is required. Key Responsibilities

Develop and manage a content strategy to support demand generation, social media, and brand needs. Includes writing content and creating through contractors.

Manage and create the majority of copy for the department through direct execution or through our network of outside copywriters. Includes email campaigns, landing pages, short-form and long-form content (from posts to survey reports), sales tools, presentations, and other areas as needed

Create a dynamic, consistent social media program with an emphasis on LinkedIn. A secondary focus includes Facebook and X.

Assess, develop, and execute a fresh approach to Sycle’s SEO program focusing on search phrases, organic, and website implementation. Work with an outside agency.

Build a marketing program for customer retention to reinforce value, announce new releases, and create a sense of community

Support and create excitement around product launches

Track and manage projects in Asana. Helps maintain the marketing calendar

Report on key metrics and project status

Provides alerts and updates to stakeholders to build excitement around marketing

Other responsibilities as needed.

Required Experience 5-7 years in a B2B role with a technology/SaaS company.

5-7 years experience managing and executing marketing programs and communicating results.

A highly experienced writer who has managed a content program and can create different forms of marketing copy (demand generation, content, sales tools, etc.)

A background in managing social media. Familiarity with SEO and working with a web agency.

Experience with HubSpot or a similar system (Eloqua, Pardot, Salesforce).

Helpful Experience

Work for a healthcare industry company. Position Skills Requirements

Experience creating and executing marketing programs

Professional writer who can create copy from scratch and can direct/edit/coach outside writers

An understanding of marketing metrics and previous experience creating, assembling, and reporting results

Experience creating strong partnerships with the sales and product teams. Enjoys collaboration.

Familiar with basic graphic design concepts to provide direction and guide contractors to follow best practices and align with the brand.

Strong project and time management skills with flexibility to adapt to a fast-moving, changing environment.

Strong communicator who can present programs, results, and business cases for technology.

Problem-solving attitude. Approaches challenges with positivity, proactively identifies issues, and offers thoughtful and viable solutions.

Demonstrated reliability, integrity, honesty, and respect for others and their work.

Demonstrated desire for continual learning and growth.

Ability to effectively work independently or as a member of a team.

Technology Skills Requirements

HubSpot or similar marketing automation tool

LinkedIn

Hootsuite/SproutSocial or other leading social media posting platforms

Webinar/Meeting Platforms (Zoom, Teams, GoToWebinar, etc.)

Microsoft Office (Word, Excel, PowerPoint)

Required Education/Certifications

Bachelor’s Degree in Marketing, Communications, or related field.

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