B2B Senior Integrated Marketing Manager
3 weeks ago
We are looking for a B2B Senior Integrated Marketing Manager who will lead the strategy for Dashlane's most important brand campaign. They will be responsible for driving brand awareness and demand for Dashlane by creating and managing a cohesive brand campaign in partnership with the Marketing teams such as Growth, Creative and Content. Our ideal candidate is highly self-motivated, proactive and a collaborative problem solver who can lead campaign planning, work closely with agencies and internal teams, and drive a cohesive launch schedule.
You will be based in our NYC office in a hybrid capacity with 3 days in our office.
Develop the overall "Dashlane for Business" integrated marketing strategy, including quarterly planning, campaign development, calendar, and creative platform.
Own the "Dashlane for Business" marketing campaign development - including planning, brief development, customer journey creation, cross functional communication and performance management to deliver awareness and demand growth
Partner with agency and/or internal creative team to develop and execute campaign concept, messaging and a cohesive creative platform to tell a unified Dashlane brand story to business customers
Develop an impactful demand driving marketing calendar supported by key marketing moments. Lead quarterly planning with Brand, Content, Growth and Product, to execute this integrated marketing calendar that drives sustained demand.
Manage reporting and analysis of funnel performance from Marketing Qualified Lead (MQL) through to Sales for the Dashlane for Business campaign in coordination with Growth.
Working with Product Marketing Management, help translate customer segmentation and personas into tangible marketing insights to build and write briefs and execute awareness and demand campaigns.
Conduct quarterly audits of B2B competitor brands and out of category brands to educate and inspire the Creative & Paid teams.
10+ years of experience in tech marketing, preferably in B2B and Cybersecurity
Proven ability to translate business priorities into marketing campaigns that generate brand awareness and or demand.
Understanding of brand management and brand strategy
Strong project management and relationship building skills.
Deep understanding of marketing campaigns, brief writing, and digital marketing best practices across technologies.
Clear and flexible communicator with experience working collaboratively with hybrid and remote teams.
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