Junior B2B Marketing Manager

2 weeks ago

New York, United States LinkedIn Job Wrapping Full time
About the job

Do you think like a management consultant, thrive in a startup environment, and can't stop thinking about the intersection of data, technology, and Ai?

With over 1300 employees, offices on five continents, and world-class clients like Samsung, L'Oreal, and LVMH, Artefact is a consulting firm that transforms data into value and business impact.

Who We Are

Founded and headquartered in Paris, Artefact is a next-generation consulting firm, specializing in data, analytics & Ai consulting, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say that we help our clients grow their data and digital capabilities and are also growing in parallel.

We have 1300 employees across 14 offices who are focused on accelerating digital transformation. Our state-of-the-art data technologies, lean AI agile methodologies, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts are all dedicated to bringing extra value to every client. We design data-based solutions to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 300+ client base around the globe.

Find out more at www.artefact.com.

What you will be doing

We're looking for a dynamic self-starter with a background in B2B marketing and sales to join our US team. You'll also be working closely with the rest of the Artefact's worldwide Marketing team.

As a junior B2B marketing manager, you will be responsible for supporting the sales and marketing efforts of the company, specifically in the business-to-business (B2B) sector. This may include tasks such as:
  • Managing content, copy, and creation of marketing materials, such as presentations, brochures, internal communication, Linkedin posts, company blog and social media content
  • Managing LinkedIn advertising campaigns according to objectives (awareness, acquisition) mixing organic and paid approach, to support and generate leads for the management team.
  • Copywriting for PPC ads (Google, LinkedIn, etc) and landing pages thanks to engaging and attractive communication
  • Building effective stakeholder relationships, ensuring all parties are kept informed throughout the campaigns and post activation.
  • Analyzing campaign performance (Leader Generation, CTR, etc.) to gauge effectiveness and optimize strategies
  • Working with the leadership team to assess the needs of clients and utilizing account-based marketing strategies to take advantage of available campaigns and content to good effect
  • Coordinating industry events (webinars, business breakfasts, podcasts, participation in trade fairs & conferences with booths and speaking slots) and ensuring a multi-channel attractive communication (website landing page, mailing series, social media), effectively organizing budget, deliverables, timelines, and expectations.
  • Support the sales team in meeting their respective goals and in executing campaigns
To be successful in this role, you should have excellent communication skills, be highly organized, and be able to multitask effectively. You should also have a strong interest in marketing and be eager to learn and grow in the field.

What we are looking for

The candidate will be an enthusiastic and hardworking young professional, excited to join our fast paced team in the US. You will be a confident communicator, have a passion for lead generation and a genuine interest in the tech industry and marketing.
  • Previous experience in B2B marketing management (apprenticeship or first working experience)
  • Strong project management and multitasking skills with the ability to monitor multiple projects simultaneously in a deadline-driven environment
  • Experience working with CRM and Marketing Automation automation systems, including Salesforce.com, Pardot, etc.
  • LinkedIn expertise in organic and paid
  • Excellent written and verbal communication skills (copywriting, editing and presentation) and ability to easily interact with virtual colleagues; proficiency in Google Workspace a must; experience with Canva preferred
  • Strong attention to details
  • A logical thinker, who's proactive and results driven
  • High level of motivation, confidence and resilience
  • A team player, able to collaborate and communicate
Why you should join us
  • Be on a startup team at an established global company: you will be joining a team of driven entrepreneurs. The Artefact U.S. business is at the beginning of an exciting growth journey and you'll be part of the founding team
  • Get immersed into the digital and data industry: meet the most innovative partners, deliver cutting-edge projects, and see the industry from backstage. Sooner than you think, you'll talk about Machine Learning, DevOps and AI like a pro.
  • Develop your skill set: every day offers new challenges and new opportunities to learn. At Artefact, we take training very seriously, and you'll be coached and mentored on your technical, consulting, and interpersonal skills on a regular basis.
  • Make an impact for our clients: come and help industry leaders transform through data We are devoted to our clients' success and work hand-in hand with them to upskill their teams and help them reach their goals.
  • Join a community: join a team of 1300 experts and professionals worldwide that will always be willing to help; be part of a startup environment in the U.S., which will make you feel welcome and help you thrive.

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