Director, Digital Brand Marketing

3 weeks ago

New York NY, United States Re:Build Manufacturing Full time

Head of Brand Marketing
ABOUT Re:Car
Re:Car, Inc. is a new company that is exploring development in the electric vehicle space.
As Head of Brand Marketing you will own our strategy on how to build a category defying brand that drives awareness and retention for our audience. Reporting directly to the head of Brand, Marketing and Communications, you will partner closely with the entire marketing organization to establish and maintain brand commitments, drive strategy and briefs that create stories and engagement for our customers. The ideal candidate will have a proven track record of developing and executing impactful brand strategies, driving brand awareness, and creating meaningful connections with customers.
Building on our core strategy, you will create and deliver a national brand that inspires our customers.
Lead our brand planning initiatives, market research, competitive analysis, and brand positioning.
Oversee the development of compelling marketing collateral, including advertising campaigns, digital content and more, to effectively communicate our brand message.
Be the guide for the rest of the marketing org to shepherd concepts through partner teams such as creative, growth, social, community, PR.
Develop a measurement framework that works alongside our commercial and growth teams that drives continuous improvement.
Manage the marketing budget effectively in partnership with larger marketing organization.
Understand trends, consumer behavior, emerging tech, and automotive industry specific news cycles and trends to identify new opportunities for the brand.
Champion brand standards, brand strategy and story across our organization.
Proven experience as a Head of Brand Marketing or in a similar leadership role, with a track record of developing and executing successful brand strategies and campaigns
~ Excellent communication and storytelling skills, with a deep understanding of brand narrative and messaging.
~ Creative thinker with a passion for innovative marketing approaches and brand building.
~ Experience in digital marketing, social media, content creation, and campaign management.
~ Knowledge of brand tracking metrics, market research methodologies, and competitive analysis.
~ Must love cars You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.

Remote is acceptable, but we prefer NY Metro (able to commute to NYC if needed) or Troy, MI.

We want to work with people that reflect the communities in which we operate
We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Re:Build is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at accommodations.

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