GM, Audience Data Partnerships

Found in: Jooble US O C2 - 3 weeks ago

New York NY, United States The Trade Desk Full time

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

Who we are:

Data Partnerships is the team that identifies, negotiates with, and manages the providers of data that power many of the Trade Desk’s products (think audiences, measurement, identity and more). We pride ourselves on maintaining a robust and vibrant marketplace of data to give our clients a breadth of choice in how they operate on the platform. With over 200 distinct partner relationships we have a lot of logistics to manage, performance to monitor, and reports to derive and deliver – all in the spirit of maintaining data marketplace vibrancy through growth.

What you'll do:

The GM, Audience Data Partnerships & Strategy leads the team responsible for identifying, maintaining and growing the partnerships for ID-based and pre-bid targeting solutions. Considered an integral part of the Data Partnerships leadership team, you will utilize this influence to drive results, frequently turning distinct solutions into best practices that can be implemented across the globe. Keeping the pulse on organizational capabilities, you will deliver direction, vision, and leadership for necessary changes to improve the way we service and support our data partners.

  • Lead the Audience Data Partnerships team inclusive of ID-based and Pre-Bid solutions, Post-Bid partnerships and Canada Data Partnerships; identify, negotiate, contract, integrate, manage, optimize, and rationalize data partners to support advertiser’s needs on the platform
  • Partner with Product and Commercial teams to develop a strategic roadmap to drive increased usage of Audience data products
  • Maintain regular communications and checkpoints with partners to report on performance, innovation and future opportunities that leverages their data to influence advertiser’s campaigns
  • Work with commercial teams to evangelize, educate and grow the use of partner offerings
  • Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)
  • Represent The Trade Desk’s Audience strategy and business by speaking at industry events, participating on panels and drafting original content for publication
  • Manage, develop and grow a team of direct and indirect reports

Who you are:

  • 10+ years of experience in partnership development and management with an emphasis on data used for targeting
  • A well respected thought leader within the industry, able to command the stage at industry events and author original content for relevant publications
  • Adept at both developing strategies and operating day-to-day within cross-functional teams
  • Manage initiatives in complex matrixed environments and make actionable decisions in the absence of perfect information
  • Proven ability to operate in a fast-paced environment that requires context switching several times in a day as you cover multiple dimensions within the targeting business
  • Experience with strategic partner management inclusive of vendor negotiation
  • Exhibit high emotional intelligence and integrity and build deep consultative partnerships with your business stakeholders
  • Influence individuals at the executive level and drive strategic business transformations
  • Track record of helping direct reports grow their capabilities, responsibilities and careers

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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